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    Presented By:-Bilal Kazmi Nilesh Kumar Nawnit Kumar Vivek Bhardwaj Sana Ullah Sahriff Saurabh Kumar

    Uploaded by

    Nawnit Kumar
    The document discusses various factors to consider when pricing products and services for business-to-business and business-to-consumer markets. It covers perspectives of both buyers and sellers. Key factors mentioned include customer demand and benefits, competition, costs, profits, market reactions, regulations, product life cycles, and types of discounts. Pricing strategies like price leadership, market skimming, and market penetration are also addressed.

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    Presented By:-Bilal Kazmi Nilesh Kumar Nawnit Kumar Vivek Bhardwaj Sana Ullah Sahriff Saurabh Kumar

    Uploaded by

    Nawnit Kumar
    72 views13 pages
    The document discusses various factors to consider when pricing products and services for business-to-business and business-to-consumer markets. It covers perspectives of both buyers and sellers. Key factors mentioned include customer demand and benefits, competition, costs, profits, market reactions, regulations, product life cycles, and types of discounts. Pricing strategies like price leadership, market skimming, and market penetration are also addressed.

    Original Title

    b2b

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    © Attribution Non-Commercial (BY-NC)

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    The document discusses various factors to consider when pricing products and services for business-to-business and business-to-consumer markets. It covers perspectives of both buyers and sellers. Key factors mentioned include customer demand and benefits, competition, costs, profits, market reactions, regulations, product life cycles, and types of discounts. Pricing strategies like price leadership, market skimming, and market penetration are also addressed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    72 views13 pages

    Presented By:-Bilal Kazmi Nilesh Kumar Nawnit Kumar Vivek Bhardwaj Sana Ullah Sahriff Saurabh Kumar

    Uploaded by

    Nawnit Kumar
    The document discusses various factors to consider when pricing products and services for business-to-business and business-to-consumer markets. It covers perspectives of both buyers and sellers. Key factors mentioned include customer demand and benefits, competition, costs, profits, market reactions, regulations, product life cycles, and types of discounts. Pricing strategies like price leadership, market skimming, and market penetration are also addressed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Presented by:Bilal kazmi Nilesh kumar Nawnit kumar Vivek bhardwaj Sana ullah sahriff Saurabh kumar

    Pricing

    in B to C Pricing in B to B

    From

    buyer firm perspective From sellers perspective

    Customer

    demand The nature of derived demand Competition Cost and profit relationship The markets reaction to and perception of price Government regulation

    Analyzing

    customer benefit Analyzing customer costs Price sensitivity


    THE

    NATURE OF DERIVED DEMAND

    Price

    leadership

    Total demand will not be reduced by the increase Other major suppliers will also follow the increase The initiator of the price increase is acting intelligently

    Cost

    classification

    Fixed cost Variable cost Semi variable cost Direct cost Indirect cost Allocation cost Sunk cost

    Marginal

    cost and revenue Estimating cost

    New

    product introduction Product life-cycle consideration Flexible pricing strategy Discount pricing Geographical pricing

    Market

    skimming strategy Market penetration strategy

    Growth
    Maturity Decline

    Trade

    discount Quality discount Cash discount

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