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    Moneycontrol - Auto

    Uploaded by

    Seshadri Shankaran
    - 45% of survey respondents currently own sedans, 28% own SUVs/UVs, and 27% own hatchbacks. 31% plan to purchase a new car within the next 3 months. - 60% have a budget of around 6 lakhs (Rs 600,000) for their next vehicle purchase, while 11% have a budget over 20 lakhs (Rs 2,000,000). - Close to 70% of respondents plan to take out a loan to finance their next car purchase.

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    Moneycontrol - Auto

    Uploaded by

    Seshadri Shankaran
    20 views6 pages
    - 45% of survey respondents currently own sedans, 28% own SUVs/UVs, and 27% own hatchbacks. 31% plan to purchase a new car within the next 3 months. - 60% have a budget of around 6 lakhs (Rs 600,000) for their next vehicle purchase, while 11% have a budget over 20 lakhs (Rs 2,000,000). - Close to 70% of respondents plan to take out a loan to finance their next car purchase.

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    - 45% of survey respondents currently own sedans, 28% own SUVs/UVs, and 27% own hatchbacks. 31% plan to purchase a new car within the next 3 months. - 60% have a budget of around 6 lakhs (Rs 600,000) for their next vehicle purchase, while 11% have a budget over 20 lakhs (Rs 2,000,000). - Close to 70% of respondents plan to take out a loan to finance their next car purchase.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views6 pages

    Moneycontrol - Auto

    Uploaded by

    Seshadri Shankaran
    - 45% of survey respondents currently own sedans, 28% own SUVs/UVs, and 27% own hatchbacks. 31% plan to purchase a new car within the next 3 months. - 60% have a budget of around 6 lakhs (Rs 600,000) for their next vehicle purchase, while 11% have a budget over 20 lakhs (Rs 2,000,000). - Close to 70% of respondents plan to take out a loan to finance their next car purchase.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    USAGE AND INTENT TO PURCHASE - AUTO

    45% of Moneycontrol users surveyed own Sedans, 28% own UVs and 27% own hatchbacks; 31% plan to buy a new car in the next 3 months
    11% 8% 9% 9% 15%

    3% 11% 22% 12%

    Hatchback Economy Sedan Economy UV/SUV/MUV Economy

    Hatchback Luxury Sedan Luxury UV/SUV/MUV Luxury

    Hatchback Premium Sedan Premium UV/SUV/MUV Premium

    Intended Buying Period

    23%

    8%

    69%

    1 month

    3 months

    1-3 months

    60% of our users have a budget of about Rs 6 lacs while 11% of the audience are looking to purchase a vehicle in the range of Rs 20 lacs and above

    11% 13% 40%

    36%

    5 Lacs

    5-10 Lacs

    10-20 Lacs

    20+ Lacs

    36% plan to buy sedans, 28% are considering UVs and 36% are planning to purchase hatchbacks

    16% 12%

    0%

    17% 2%

    17% 14% 10% 12%

    Hatchback Economy Sedan Economy UV/SUV/MUV Economy

    Hatchback Luxury Sedan Luxury UV/SUV/MUV Luxury

    Hatchback Premium Sedan Premium UV/SUV/MUV Premium

    Close to 70% of the users are considering a loan for the purchase

    11% 13% 40%

    36%

    5 Lacs

    5-10 Lacs

    10-20 Lacs

    20+ Lacs

    More than 50% of the users search online for car related information

    16%

    2%

    48%

    34%

    Review sites

    Company websites

    Others

    Blogs

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