Club Membership Marketing Plan Template
Club Membership Marketing Plan Template
Club Membership Marketing Plan Template
I. Objective
In one or two sentences, clearly state what you hope to gain from implementing your marketing plan. Example: To grow and diversify membership by widening the pool of prospective members, and increase membership satisfaction by engaging a larger percentage of members in each project.
II. Goals
List the clubs overall goals for membership for the upcoming club year. Example: Experience a net gain of 5 members to bring total membership to 40. Improve retention rate from 80% to 85%.
IV. Messaging
Create a list of informal talking points about the benefits of membership that all members can refer to when speaking about your club and Soroptimist. Use the following questions to help develop your talking points: Why did current members join the club? What do current members say is the best part about being a Soroptimist? How has your club specifically affected the lives of women and girls in the community and around the world? What makes your club unique? Why would someone join your club instead of another volunteer organization? Use the agreed upon talking points as the basis for all marketing communications so a consistent message is presented in all venues.
November 2007
VII. Budget
Estimate the cost of each tactic, including design, printing, postage, advertising, meeting expenses and booth space.
VI. Timeline
In a separate document, map out the timeline for implementing specific strategies and tactics.
General tips:
Be flexible and adjust your plan as needed. Be patient and allow enough time for strategies to have an impact. Remember it can take seven to eight impressions for a message to register with the recipient. Keep your target audience in mind at all times and make decisions based on their wants and needs.
November 2007