Best Betting Sign Up Offers – List of UK's Top Bookies for 2024
Betting sign up offers are essential in the ultra-competitive world of modern online sports betting. Bookmakers are under constant pressure to attract new punters, and with the number of online operators increasing every year, that pressure is only likely to increase. Those are great news for punters as it forces online operators to attract them with even more generous new customer betting offers.
The betting sign up offers vary widely in value and take different forms, from matched deposit bonuses to risk-free bets. We will clear all of them for you and reveal how you can claim the best betting sign up offers and start to boost your value.
New Customer Offers Betting - The Best UK Bookmakers Ranked
BOOKMAKER | DETAILS | REGULATION | LIVE | APP | CASH OUT |
BONUS | REVIEW |
---|---|---|---|---|---|---|---|
Betway Rating10/10 |
|
18+ gamblingcommission mga |
Yes |
Yes |
Yes |
£30Matched Free Bet if your first Acca loses | Claim Offer Betway Review |
Betrino Rating9/10 |
|
18+ gamblingcommission mga |
Yes |
No |
Yes |
Bet £25 Get£50 | Claim Offer Coming soon |
Unibet Rating9/10 |
|
18+ gamblingcommission egba |
Yes |
Yes |
Yes |
Bet £10 Get£40 | Claim Offer Unibet Review |
18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day.T&C’s apply. | |||||||
bet365 Rating8/10 |
|
18+ gamblingcommission ibas |
Yes |
Yes |
Yes |
£30in free bets | Claim Offer bet365 Review |
*New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. **Geo restrictions apply. Funded account or bet placed 24 hours prior to event required to access, #AD | |||||||
Betfred Rating8/10 |
|
18+ gamblingcommission gibraltar |
Yes |
Yes |
Yes |
£60in free bets | Claim Offer Betfred Review |
10Bet Rating8/10 |
|
18+ gamblingcommission |
Yes |
Yes |
Yes |
100% up to £50 | Claim Offer 10Bet Review |
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ | |||||||
Grosvenor Rating7/10 |
|
18+ gamblingcommission |
Yes |
No |
Yes |
£10Double the Odds | Claim Offer Grosvenor Review |
32Red Rating7/10 |
|
18+ gamblingcommission gibraltar |
Yes |
Yes |
Yes |
- | Claim Offer Coming soon |
William Hill Rating7/10 |
|
18+ gamblingcommission |
Yes |
No |
Yes |
£30in free bets | Claim Offer William Hill Review |
*New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. | |||||||
Casumo Rating7/10 |
|
18+ gamblingcommission |
Yes |
Yes |
Yes |
£25back as a Free Bet | Claim Offer Coming soon |
How to Claim Your Sign Up Bonus
So, how do you get hold of these best betting sign-up offers? First, find the online sportsbook with the sign up offer you want (we will go into more detail about specific sites and their betting account offers later on).
Once you have found a sign up offer that suits you, the next stage is to register for a new account. This process varies slightly from one site to another, but the bookmakers are keen to make signing-up as painless as possible so you will find most sites are fairly similar.
The registration process normally only takes a few minutes and is triggered by clicking on the relevant icon on the homepage, usually marked “Register” or “Join Now”. This will take you to a series of short online forms which you need to complete with your details. Expect to be asked for:
- Name
- Address
- Email address
- Date of birth
- Preferred username
- Password
- Security question and answer
It is also likely that you will be asked to verify your identity, either during the sign-up process or shortly afterwards. The bookmaker will explain specifically how to do this, but it usually involves uploading electronic copies of certain documents, such as a passport or driving licence. While this may seem inconvenient, it is necessary for the operator to comply with the modern gambling industry’s strict rules and is ultimately for your security. The verification process is usually completed in a day or two and doesn’t stop you from betting in the meantime.
Some betting welcome offers are in your account as soon as you have signed up but most sportsbooks will credit them after you have made a deposit or your first bet has settled. Naturally, depositing money requires you to register your financial details.
The modern betting industry offers a wide variety of deposit methods. All you have to do is to click on the site’s “Payments” or “Cashier” section and choose your preferred option, such as debit/credit cards or the latest e-wallet solutions. Simply input the required details, such as card number and expiry date, and your preferred method will be remembered by the site. You will now be able to make your first deposit and claim from the bookie your betting sign up offers.
The Best New Customer Betting Offers for UK Punters
Betting shops have been legal in the UK since 1960 and all UK operators are licensed by the Gambling Commission, which keeps crime out of gambling and protects people from being taken advantage of. With this level of security, history and popularity, it’s no surprise that British bookmakers are at the forefront of the global sports betting industry. We’ve put together a list of ten of the best betting sign up offers available today.
Betway - Best Online Betting for Numerous Sports
Betway is one of the biggest names in the British sports betting market and it’s easy to see why. At the time of writing, you get a Betway welcome bonus that gives you a £10 free bet when you register and deposit £10. As always, you should check the full T&Cs. In this case, you need to deposit using a debit card and place odds of at least 1.75 (3/4).
Once you delve into the Betway sports betting section, you’ll see all the different sports they cover listed on the side of the screen. Favourites like football, cricket and horse racing are joined by less widely-seen events from Gaelic sports, volleyball and other sports. Special categories get added for major events like the Cheltenham Festival.
The live sports betting section is particularly useful, as you’ll find the latest odds for games and events that are currently taking place. At the time of checking for this review, there were more football bets than any other sport, with several different ways of wagering on what you think might happen next. Placing a bet is then simple, as you just click on the predicted outcome and type in how much you want to wager on it.
- Odds available for many sports
- Welcome offer gives you a free bet
- Many different ongoing promotions
- Relatively few customer support options
- The website looks a bit busy on some pages
- The welcome offer is quite small
#AD, 18+, T&Cs apply
Unibet - Top UK Betting Site for a Money Back Offer
The reputation of Unibet as one of the top UK sports betting sites means that you can feel comfortable registering as a new user. The sign-up process only takes a moment and you’ll be asked to verify your identity as well as choose a suitable banking method.
Their current new customer betting offers at Unibet are available when you make your initial deposit of £10 or more using a debit card. You then get up to £40 back if your first bet loses. Terms and conditions apply, as you need to wager 3x using minimum odds of 1.40 (2/5). It’s also valid for seven days, so you’ll need to remember to use it before it runs out.
The good news is that you’re going to find a lot of sporting events and matches from across the planet to bet on, with live streaming available in many cases. Many different sports are covered live and with upcoming matches from football and tennis to intriguing options such as esports, surfing and beach soccer.
- Easy to get started with
- Money back offer if your first bet loses
- Good live-streaming options
- You need your first bet to lose to get the welcome bonus
- Terms apply to the welcome offer
- Some sports have relatively few games or events listed
#AD, 18+, T&Cs apply
Betfair - Best In-Game Sports Betting in the UK
With categories covering all the most-loved sports in the UK, it’s easy to see why Betfair is such a popular betting site. Almost 30 sports have odds listed here, but it might take you a moment to work out how to navigate smoothly between them to place your bets.
As a new member, you’ll need to register and then place your first deposit using a debit card or Apple Pay. Once you place your first wager for £5 or more with the minimum odds listed in the offer, you’ll be given a Betfair bonus of a free bet for £20. Check the rest of the T&Cs on the offer, but there’s nothing out of the ordinary or unfair listed there.
When the time comes to place some bets, you get to choose from major events in the global sporting calendar - like the FIFA World Cup and the NBA Finals - or search through the many lower-profile matches they list. Odds boosts are offered regularly but the majority of their promotions at the time of writing are based on horse races.
- Live in-game betting options
- Welcome offer awards free bets
- Simple registration process
- Not many sports offers for existing members
- The website looks a little dated
- Some information is difficult to find
#AD, 18+, T&Cs apply
bet365 - Top UK Sports Betting with a Responsible Approach
The bet365 site lets you start betting with the help of a welcome bonus that can be claimed by 18+ players. Terms apply, so you should be sure to check the full details before going ahead and claiming this offer. You can then pick up the other deals available for existing members on this site.
There are no major surprises in the events covered, with the main sports enjoyed by Brits all included. Yet, fans of certain niche sports might be disappointed to see little coverage. The chance to build your own bets is an eye-catching detail that could be of particular interest to anyone who likes the idea of scanning the upcoming events to find something they think they can predict.
There are many ways to bet here, and the site is easy to get around so you can find all the relevant information very easily. You can also choose whether to download their mobile app to place wagers wherever you happen to be. A professional approach can be seen with their wide range of banking options and good customer service.
- Range of promos for 18+ players, T&Cs apply
- A solid approach to responsible gambling
- Use bet builders to create unique bets
- Not all banking methods are equally fast
- The mobile app feels dated
- Some of the best niche sports aren’t covered
*New Customers only. Registration required. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply, #AD
Betfred – Best UK Sports Betting for Fast Banking
Start with Betfred sports betting by registering as a new player and accepting betting sign up offers. When you make your first bet for £10 or more at odds of evens or greater, you’ll be awarded £30 in free bets. This allows you to try out any of the many sports listed on the side of the home page.
You’ll want to look out for future Betfred sports betting bonuses too, with some interesting offers that let you collect free bets or get boosted odds from time to time. If you don’t see anything you want to bet on just now, it might make sense to check out their bet builder tool to decide what type of wager you’d like to make.
The site designers have taken a sensible approach to cramming in so many details, meaning that the site is easy to use. They’ve got a lot of useful FAQs that will help if you’re ever wondering what to do next, and a smooth banking process means you’re not going to be sitting around for long waiting for deposits or withdrawals to arrive.
- Attractive site layout
- Many popular sports covered
- Reliable banking processes
- The site is slow to load at times
- Not a lot of esports odds
- More bonus offers would be good to see
#AD, 18+, T&Cs apply
10bet - Top Site for UK Sports Betting with a Welcome Bonus
There are many sports covered by 10bet, with football the most popular at the time of this review. The live bets are found on a separate tab on the well-designed and welcoming website. A ‘top action’ section makes it easy to find the current odds for the biggest upcoming events without much searching.
As you’d expect, there’s a 10bet welcome bonus waiting for you that gives you a good way of starting to make your wagers. This is a 50% bonus that gives you up to £50 on your first bet. You need to play through the winnings 8x, while there are some other T&Cs to take into account. Other promotions include
- More deposit methods would be useful
- Live streaming is restricted mainly to horse racing
- Welcome offer has a list of T&Cs to consider
#AD, 18+, T&Cs apply
Grosvenor - Top Sports Betting for Varied Markets
You’ll be up and running in next to no time here, with a Grosvenor welcome bonus that gives you double the odds on your first bet. This works on bets up to £10, or £5 each way. There are a few other bonuses to look out for as you play, with boosts and cashbacks among them.
Their live streaming has a strong focus on UK and Irish horse racing. To catch the latest races, you just need to have a positive account balance or have placed any sort of bet in the previous 24 hours. The main sports like football and golf are easily seen on the home page, while you can quickly find any other sports that interest you.
Managing your account shouldn't be a problem, as they accept a range of payment methods and make it easy for you to add or withdraw funds whenever it suits you. If you ever run into any issues, there is plenty of help at hand through the site’s FAQ and live chat.
- High-quality website design
- Many varied bonuses and promotions
- Plenty of betting markets
- Lack of free bets
- Withdrawals may be slow
- Live streaming doesn’t cover all sports
#AD, 18+, T&Cs apply
32Red - Best UK Sports Betting with Cashout
With a slick website and some interesting features, 32Red is a site worth checking out. They’ve opted to concentrate on horse racing for their daily odds boosts, but there are plenty of other sports you can bet on live with a cashout option. A good live-streaming selection lets you choose from many sports to watch while you decide whether to wager or not.
A short registration process where you need to enter some basic details is followed by the request to verify your identity to meet the UK’s regulatory requirements. At the time of writing this 32Red sports betting review, there are no betting welcome offers listed. However, it’s worth going back to check out the promotions page from time to time.
The information on their site shows that they put a lot of emphasis on offering a product as fair and secure as possible. This helps to explain why they offer only the most reliable banking methods and have a professional customer support approach that gives you 24/7 access to answers.
- Live betting with cashout
- Great website look
- Daily price boosts on horse racing
- Lack of promotions
- No loyalty program or VIP scheme
- Bank transfer withdrawals are sometimes slow
#AD, 18+, T&Cs apply
William Hill - Best Sports Betting Site with Enhanced Odds
The William Hill sports betting site is packed with the odds on current and upcoming games, meaning that it might take you a moment to get to grips with all the information on display. At the time of checking, the live betting area has an impressive mixture of sporting events from different corners of the planet.
A welcome bonus gives you a big free bet when you make your first wager using your own funds. After that, there are ongoing William Hill bonuses and offers like daily enhanced odds and bet boosts to be aware of. There’s a lot of information crammed into the site, so you’ll want to check out the promotions page to see which deals suit you best.
The professional approach taken by this operator can be clearly seen in areas such as the banking process and how customer support is always available. As for the betting process, this is easily carried out by clicking on the game and choosing your stake.
- A highly professional approach
- Numerous games and events are listed with the latest odds
- Enhanced odds available
- Website design is unexciting
- Not many general sports promos
- Finding answers on the site can be tricky
#AD, 18+, T&Cs apply
Casumo - Top Sport Betting for Free Bets
The Casumo sports betting bonus for new players works as a type of cashback when you start gambling here. This means that you get a free bet of up to £25 if your first bet loses. This is 50% of your losing bet, and there are some conditions attached, such as the need to bet with minimum odds and a maximum win of £1,000.
A friendly-looking site lets you easily sign up and then look for the bets that interest you. All of the top betting markets that are popular among British punters are included, so it’s a matter of filtering through the options to find what you’re most interested in.
The live sports choices are particularly interesting, with many games to choose from. With a sensible approach to areas like banking and responsible gambling, it’s easy to see why the Casumo sports betting site has been gaining popularity to rival their better-known casino offering.
- All the top games and tournaments are included
- Many sports offered
- Free bet for new players
- Your free bet is only if you lose with your first wager
- More promotions would be good to see
- No way to live steam sports
#AD, 18+, T&Cs apply
The BetVictor Sign Up Bonus is Worth £30
One of the first betting companies to set up a base in Gibraltar, BetVictor offer an attractive £30 in free bets for new customers who place a £5 bet with them. While it’s definitely worth taking advantage of, it’s worth noting that there are more restrictions on how you can use your bonuses.
To claim your welcome bonus, you just need to register with BetVictor, opt-in to the promotion and make a £5 bet at odds of 2.0 or higher within the first 7 days.
The £30 bonus is split into 3 separate £10 free bets. The first is a standard free bet that can be used on any sports market, while the second is to be used on any sports accumulator of 3+ selections. The third part is a £10 free bet for BetVictor’s online casino. The casino bet needs to be wagered 35 times (so £350 of casino bets) before any winnings can be withdrawn. The rollover is important but it doesn’t detract from one of the better betting account offers online.
£40 Welcome Bonus at SkyBet
SkyBet enjoy a high profile thanks to their association with the Sky broadcasting company which provides coverage of a wide range of sports to UK customers.
As you’d expect from one of the biggest companies, SkyBet offer one of the best betting sign up offers around, rewarding new customers with £40 in free bets. This bonus takes the form of 4x £10 bets which are automatically credited after you register and make a £10 bet with SkyBet on any sports market at odds of 2.0 or higher. The free bets need to be used within 30 days and are issued at the rate of one per week.
£10 Risk Free Bet at Paddy Power
Famed for their innovative marketing practices – including getting Floyd Mayweather and Nicklas Bendtner to wear Paddy Power boxer shorts - and they have one of the best new customer betting offers, worth a total of £10.
This bonus is made up of £10 in risk-free bet to be used on any sports market. To claim your betting offers new account needs to be created using the promo code at the website, make a deposit of minimum £10 using card or PayPal, and then place a bet up to £10 on any sports market.