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Packaging Design 🛍

Design inspiration for your brand's packaging, drawn from our extensive expertise. Find packaging design ideas for your: 🚀 New product and brand launch 🔄 Brand refresh or rebrand 📈 Line extensions ⏳ Limited editions 📦 Custom shipping boxes
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inwork
Bold, Unfiltered, Proud! 💁🏾‍♀️ We were selected by the P&G design and marketing teams to create and develop pack designs for this new hair care line. The Nou line of hair care products are designed for every curl, coil, & twist. We utilized organic graphic elements that connote these hair types while communicating a vibrant, dynamic, and unique look aimed at the Gen-Z audience. We established a consistent core brand color and differentiated variants with unique pattern and color combinations.
Graphic Design, Branding & Packaging Design Ideas and Inspiration for Hair Care routine. P&G came to inwork to help with the rebranding of the newly acquired Bodewell brand. To elevate the brands look we explored cleaner coloring, use of metallic foils and inks, with levels of matte, gloss and doming varnishes. In the end we provided color targets & pre-press files that were flawlessly executed on press to achieve P&G’s rapid requested timeline to market.
Most people struggling to take sustainable actions claim that, even though they care about the environment, they feel that they are already doing as much as they can to protect the planet. When it comes to sustainability for CPG brands, the P is what stands out the most to consumers. This is where sustainable packaging design can make a difference. According to recent research by NYU, packaging is one of the most credible and influential channels CPG brands have for their sustainability claims. It outperforms in-store signage, brand websites and social media across all consumer demographics, including Gen Zers.

Self-care and cosmetics 💖

51 Pins
Randell’s Organic’s is a start-up brand with a line of natural and organic foods. Our objective was to create a brand that was as unique as it’s owner. We started with her brand mark, capturing her essence and signature kerchief in a few simple strokes. We then used her true-to-life experiences as part of the product naming on the packaging. Finally, we spotlight Randell’s point of difference of “Food with Stories” through brand communications with the tagline “Real food Inspired by Real Life."
Leading a workshop with the cross functional Danone team, we used our unique methodologies to analyze current brand packaging experiences through the consumer lens and shopper journey, along with design and print technology trends. The collective team’s collaboration led to the output of 30 big ideas across a range of new and everyday variants with a special focus on “owning the season” for holidays. One “big idea” brought to life was a redesigned and coherent seasonal appearance for the brand.
Just in time for the cozy fall season! Pepsi launched the Pepsi S’mores Collection on the last day of summer – so fans can enjoy their favorite DIY dessert anytime, even when summer ends. Our fourth limited-edition project for PepsiCo’s Design & Innovation team! While there is no wrong way to S’more, there are certainly some favorite methods! S’more’s consumers can use the recipes below to fully optimize their Pepsi S’mores Collection experience based on the preferred flavor profile.

Food and Beverage 🍽️

42 Pins
Product Photography, Graphic Design, Branding & Packaging Design Ideas for sustainable Palmolive Dish Soap 🧼 In order to compete in an increasingly crowded shelf space, Colgate restaged the label with a sophisticated vector-shaped design system through the use of vibrant color and foil accents. The end result, a beautiful label with consistent green across the brand zone and simple variant segmentation through the use of color.
Working on both the premium All-Clad brand and T-fal, the best-selling mass cookware brand in the U.S, we designed packaging and POS experiences built upon both brand’s equities and current challenges. We used scale, movement, blocking and consistent benefit placement to deliver an elevated emotional connection and a shop-able brand experience. A unique variant color-coding system and appealing everyday recipe photography cues approachability to the Essentials line for this professional brand.
Color Palette Inspiration for Graphic Design, Branding & Packaging Design Ideas for sustainable Palmolive Dish Soap 🧼 In order to compete in an increasingly crowded shelf space, Colgate restaged the label with a sophisticated vector-shaped design system through the use of vibrant color and foil accents. The end result, a beautiful label with consistent green across the brand zone and simple variant segmentation through the use of color.

Household Goods 🏡

11 Pins
a package of palmolive soap with white flowers
Palmolive Dish Soap
Custom Shipping Boxes
Packaging Design Ideas
Photography Graphic Design
Brand Refresh
Going Green
Branding Packaging
Design System
Graphic Design Branding
Palmolive - Inwork
Product Photography, Graphic Design, Branding & Packaging Design Ideas for sustainable Palmolive Dish Soap 🧼 In order to compete in an increasingly crowded shelf space, Colgate restaged the label with a sophisticated vector-shaped design system through the use of vibrant color and foil accents. The end result, a beautiful label with consistent green across the brand zone and simple variant segmentation through the use of color.
two black frying pans with tags attached to the handles and side by side on a green background
Recipe Photography
Cooking Supplies
Pan Set
Emotional Connection
T-fal - Inwork
Working on both the premium All-Clad brand and T-fal, the best-selling mass cookware brand in the U.S, we designed packaging and POS experiences built upon both brand’s equities and current challenges. We used scale, movement, blocking and consistent benefit placement to deliver an elevated emotional connection and a shop-able brand experience. A unique variant color-coding system and appealing everyday recipe photography cues approachability to the Essentials line for this professional brand.
an assortment of food items displayed on a table with a bag of granola next to it
Baking Small Business
Ideas For Packaging
Food Inspired
Brand Mark
Organic Foods
Create A Brand
Small Business Ideas
Real Food
Business Ideas
Baking Small Business Ideas for Packaging Design and Branding
Randell’s Organic’s is a start-up brand with a line of natural and organic foods. Our objective was to create a brand that was as unique as it’s owner. We started with her brand mark, capturing her essence and signature kerchief in a few simple strokes. We then used her true-to-life experiences as part of the product naming on the packaging. Finally, we spotlight Randell’s point of difference of “Food with Stories” through brand communications with the tagline “Real food Inspired by Real Life."
an advertisement for international delight pumpkin pie with whipped cream and cinnamon on the top, in front of an orange background
Pumpkin Pie Spice Coffee
Brand Packaging Ideas
Spice Coffee
Design Identity
Spiced Coffee
Technology Trends
Big Ideas
International Delight - Inwork
Leading a workshop with the cross functional Danone team, we used our unique methodologies to analyze current brand packaging experiences through the consumer lens and shopper journey, along with design and print technology trends. The collective team’s collaboration led to the output of 30 big ideas across a range of new and everyday variants with a special focus on “owning the season” for holidays. One “big idea” brought to life was a redesigned and coherent seasonal appearance for the brand.
many different colored discs are arranged on a green surface with the words palmolive printed on them
Brand Packaging
Dish Soap
Packaging Design
Packaging
Vibrant Colors
Palmolive - Inwork
Color Palette Inspiration for Graphic Design, Branding & Packaging Design Ideas for sustainable Palmolive Dish Soap 🧼 In order to compete in an increasingly crowded shelf space, Colgate restaged the label with a sophisticated vector-shaped design system through the use of vibrant color and foil accents. The end result, a beautiful label with consistent green across the brand zone and simple variant segmentation through the use of color.
a bottle of palmolive soft touch aloe and citrus liquid on a blue background
Shipping Boxes
New Product
Palmolive - Inwork
Product Photography, Graphic Design, Branding & Packaging Design Ideas for sustainable Palmolive Dish Soap 🧼 In order to compete in an increasingly crowded shelf space, Colgate restaged the label with a sophisticated vector-shaped design system through the use of vibrant color and foil accents. The end result, a beautiful label with consistent green across the brand zone and simple variant segmentation through the use of color.
Bold, Unfiltered, Proud! 💁🏾‍♀️ We were selected by the P&G design and marketing teams to create and develop pack designs for this new hair care line. The Nou line of hair care products are designed for every curl, coil, & twist. We utilized organic graphic elements that connote these hair types while communicating a vibrant, dynamic, and unique look aimed at the Gen-Z audience. We established a consistent core brand color and differentiated variants with unique pattern and color combinations. Hair Care Branding, Coil Twist, G Design, Hair Care Brands, Black Hair Care, Brand Identity Pack, Hair Care Products
Hair Care Branding
Coil Twist
G Design
Hair Care Brands
Black Hair Care
Brand Identity Pack
Hair Care Products
Diverse Hair Care Branding and Packaging Design Identity
Bold, Unfiltered, Proud! 💁🏾‍♀️ We were selected by the P&G design and marketing teams to create and develop pack designs for this new hair care line. The Nou line of hair care products are designed for every curl, coil, & twist. We utilized organic graphic elements that connote these hair types while communicating a vibrant, dynamic, and unique look aimed at the Gen-Z audience. We established a consistent core brand color and differentiated variants with unique pattern and color combinations.
Graphic Design, Branding & Packaging Design Ideas and Inspiration for Hair Care routine. P&G came to inwork to help with the rebranding of the newly acquired Bodewell brand. To elevate the brands look we explored cleaner coloring, use of metallic foils and inks, with levels of matte, gloss and doming varnishes. In the end we provided color targets & pre-press files that were flawlessly executed on press to achieve P&G’s rapid requested timeline to market. Logo And Identity Design, Matte Gloss, Logo And Identity, Identity Design Logo, Moisturizing Body Wash, Metallic Foil
Logo And Identity Design
Matte Gloss
Logo And Identity
Identity Design Logo
Moisturizing Body Wash
Metallic Foil
Bodewell 2.0 - Inwork
Graphic Design, Branding & Packaging Design Ideas and Inspiration for Hair Care routine. P&G came to inwork to help with the rebranding of the newly acquired Bodewell brand. To elevate the brands look we explored cleaner coloring, use of metallic foils and inks, with levels of matte, gloss and doming varnishes. In the end we provided color targets & pre-press files that were flawlessly executed on press to achieve P&G’s rapid requested timeline to market.
a bottle of body lotion sitting on top of a sandy beach next to seaweed
Sustainable Packaging Design
Design Shapes
Store Signage
Environmental Change
Consumer Behaviour
Bottle Packaging
Sustainable Packaging Design Ideas for Skincare Products
Most people struggling to take sustainable actions claim that, even though they care about the environment, they feel that they are already doing as much as they can to protect the planet. When it comes to sustainability for CPG brands, the P is what stands out the most to consumers. This is where sustainable packaging design can make a difference. According to recent research by NYU, packaging is one of the most credible and influential channels CPG brands have for their sustainability claims. It outperforms in-store signage, brand websites and social media across all consumer demographics, including Gen Zers.
✨ Gillette Venus entered a new beauty category with the launch of its first-ever dermaplaning skin care range. 💆🏻‍♀️ We partnered with the Venus team as we designed a pack that features a simple, contoured face/chin shape. A combination of deep teal, that embodies Venus’ origin from the sea, along with a subtle, metallic shimmer, both disrupts the shelf and elevates the premium-tier product. A truly radiant package. Dermaplaning At Home, At Home Skin Care, Gillette Venus, Skin Care Range, Deep Teal, Mona Lisa, Skin Care, Skin
Dermaplaning At Home
At Home Skin Care
Gillette Venus
Skin Care Range
Deep Teal
Mona Lisa
Skin Care
Skin
Skincare Routine Packaging Design and Branding
✨ Gillette Venus entered a new beauty category with the launch of its first-ever dermaplaning skin care range. 💆🏻‍♀️ We partnered with the Venus team as we designed a pack that features a simple, contoured face/chin shape. A combination of deep teal, that embodies Venus’ origin from the sea, along with a subtle, metallic shimmer, both disrupts the shelf and elevates the premium-tier product. A truly radiant package.
Related searches
Design inspiration
Shipping boxes
New product
Identity design logo
Gillette venus
Packaging Design & Branding Identity for Hair Care Product Line 💁 As an extension of the P&G design team, we partnered to quickly expand a range of new hair care brands to customized designs for new variants, retailer exclusives, promotions, seasonal offerings and merchandising units. Design Branding Identity, Dry Conditioner, Branding Identity, Hair Food, Hair Fragrance
Design Branding Identity
Dry Conditioner
Branding Identity
Hair Food
Hair Fragrance
Hair Food - Inwork
Packaging Design & Branding Identity for Hair Care Product Line 💁 As an extension of the P&G design team, we partnered to quickly expand a range of new hair care brands to customized designs for new variants, retailer exclusives, promotions, seasonal offerings and merchandising units.
a white box with the words dove and nourishing hand sanitizer on it
Dove Brand
Sales Kit
The Dove
Inspiration Aesthetic
Unboxing Experience
Key Design
Packaging Design Inspiration
Dove Hand Sanitizer - Inwork
In direct response to an increased demand for hand sanitizer in 2020, Dove launched a brand innovation with a key point of difference: The first skin moisturizing hand sanitizer. To help sell-in the idea to national retailers, Inwork partnered with the Dove Team to create and design an unboxing experience which celebrates Dove’s newest innovation. Key design elements include a soft-touch finish with glossy gold accents that highlight the “pure and simple” equity of the Dove brand.
We helped Gillete refresh their Glee line with a series of illustrations that align their packaging with the fun look and feel the brand promotes through social media. The range of Instagram-inspired line drawings we developed reflects the tone of Glee’s online photography through playful line sensibility and quirky body language fitting for a millennial audience. Face Wax, Body Hair Removal, Line Drawings, Hair Removal Cream, Online Photography, Body Hair, Body Language
Face Wax
Body Hair Removal
Line Drawings
Hair Removal Cream
Online Photography
Body Hair
Body Language
Joy Glee - Inwork
We helped Gillete refresh their Glee line with a series of illustrations that align their packaging with the fun look and feel the brand promotes through social media. The range of Instagram-inspired line drawings we developed reflects the tone of Glee’s online photography through playful line sensibility and quirky body language fitting for a millennial audience.
ackaging & Brand Design for Natural Cosmetics for Women. 🧘‍♀️🌿 Every woman’s body is unique and something to celebrate. For the design, we created a set of modern silhouettes that peek into colorful vignettes of nature. While each design is unique from the other, it is still capable of creating a strong brand block at shelf. Natural Cosmetics, Brand Design, Every Woman, Deodorant
Natural Cosmetics
Brand Design
Every Woman
Deodorant
GAIA - Inwork
ackaging & Brand Design for Natural Cosmetics for Women. 🧘‍♀️🌿 Every woman’s body is unique and something to celebrate. For the design, we created a set of modern silhouettes that peek into colorful vignettes of nature. While each design is unique from the other, it is still capable of creating a strong brand block at shelf.
many different types of toothbrushes are displayed on a blue and green background,
Sustainable Packaging
Phone Design
Photo Retouching
Gillette Venus - Inwork
A fresh, modern design in a fully recyclable pack. ♻️ Inwork worked with Gillette to develop distinctive color, imagery and iconography that clearly communicate product benefits and variant segmentation. Foil and gloss accents were introduced to distinguish more premium 5 blade products from base tier. All was explored while paying great attention to a more sustainable package, including post-consumer recycled substrates.