#SocialSmarter

Strategies, best-practices, and insights on how to rock your social media!
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3mo
7 Influencer Marketing Tools For Brands and Creators
In this article, we’ll cut through the noise to help you find the best influencer marketing tool for your specific needs.
YouTube is My Business’s Biggest Source of Organic Traffic — Here’s How I’ve Monetized It
Learn the simple process this business owner uses to create YouTube videos that get views and drive customers back to her website.
How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)
In this guide, we give you a clear roadmap to harness the power of influencer marketing effectively.
How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources
This article will share content curation sources that will help you become your audience’s go-to place for information.
From Platforms to Protocols: Making Sense of Decentralized Social Media
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.
My TikTok Experiment: How I Grew My Following by More Than 1,000% in 30 Days
I stuck to several simple, sensible tactics on TikTok. Here are the ones that got results, those that didn’t, and a couple of nifty tips and tricks I learned along the way.
How to Become a Thought Leader as a Business Owner (and Why You Should)
Thought leadership can be a powerful way for businesses to build consumer trust and gain press opportunities. This expert shares how to get started.
LinkedIn Audio Events — How to Run Them and Why You Should
In this article, we cover everything you need to know about LinkedIn Audio Events, from setting them up to best practices for hosting and promoting them.
Facebook Ads: A Quick-start Guide for Beginners
Everything you need to know about Facebook Ads to get your campaigns up and running.
Social Media Advertising in 2024: A Detailed Guide to Help You Get Started
Everything you need to know to kickstart your social media advertising efforts to build your audience and reach — and land new customers.
What Buffer is Reading
Reading is a cornerstone of our value to Improve Consistently. Every Buffer teammate can expense any book they want to buy and in any format. We gift every new teammate an e-reader of their choice and all teammates are welcome to expense an unlimited number of e-books, audiobooks, and physical books from any bookstore in the world. These books can be work-related or have nothing to do with work at all (sci-fi is big around here). 📚
How to Get Your Next Idea Using TikTok's Creator Search Insights
In this article, I share what you need to know about TikTok’s Creator Search Insights tool and some ideas for making the most of this feature.
How to Build a Personal Brand on LinkedIn (+ Why You Should)
A three-step guide to building your personal brand on LinkedIn, featuring some advice from my own journey and other experts.
30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand
A full month of LinkedIn prompts to inspire your next 30 posts (with examples!).