Italy’s state broadcaster Rai is reacting to the country’s coronavirus crisis by significantly increasing the quantity of content for kids and teens playing on its channels in an effort to entertain and educate the millions of students that are holed up at home.
With schools closed until at least April 3 in the country that is suffering the worst coronavirus outbreak in Europe with a current death toll of 366 — the highest outside mainland China –– broadcasters, and also streamers, are fast becoming part of the collective survival effort.
Rai has announced it has carved out a much broader slot for children and teen fare on its generalist RAI2 channel that is now offering a slew of animation shows such as “Wendy” from U.K. studio Red Kite and live action series like Germany’s “Burg Schreckenstein,” as well as lots of local productions.
Rai’s dedicated thematic channels for children Rai Yoyo,...
With schools closed until at least April 3 in the country that is suffering the worst coronavirus outbreak in Europe with a current death toll of 366 — the highest outside mainland China –– broadcasters, and also streamers, are fast becoming part of the collective survival effort.
Rai has announced it has carved out a much broader slot for children and teen fare on its generalist RAI2 channel that is now offering a slew of animation shows such as “Wendy” from U.K. studio Red Kite and live action series like Germany’s “Burg Schreckenstein,” as well as lots of local productions.
Rai’s dedicated thematic channels for children Rai Yoyo,...
- 3/9/2020
- by Nick Vivarelli
- Variety Film + TV
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