I want to use a metaphor of a building structure to describe how this movie is the same but different from so many other Christmas movies. I wish I could us a candle structure, but I think a building is a better illustration. The basic foundation and structure of this movie are like those of others. Ellie is hoping for a promotion to Paris, but returns home for Christmas. She must save her family candle business. There is a quest, actually two. She needs the lost ingredients for a Christmas candle. And a missing locket may hold clues to her family's storied history. Logan, a blogger, helps her on her quest. Even some of the benchmarks on the way through the story reflect other stories including the conflict and the inevitable HEA.
Back to the metaphor. The structure is similar, but somehow the materials are unique. The quest is interesting with fresh discoveries along the way that build a compelling legend. One of the mysteries is resolved fairly early and the other held to near the end. There is some complexity to the story as these mysteries unfold. Nazneen Contractor and Mykee Selkin have chemistry, if slightly subdued because Contractor does exude natural emotion in her character. The romance is almost secondary. One of the obstacles along the way before the real conflict is lame enough to be funny. Part of the HEA is likewise lame in the same way.
It is hard to find unique plots in Christmas romance movies. I think my metaphor shows how this one is both common and different.