I did not have any expectations or hopes for the show and to my surprise I was entertained and actually found the show charming. Some of the people in the story are very exaggerated and cliché like but in some strange way it is part of the charm.
I did not find the main character Zoe Hart very believable as a doctor but that really did not bother me as I found that the personal development of all the characters was more important and relevant to the story and that is part of the charm.
In the first 2-3 episodes, two characters (Wade and Lemon) stood out to me as very irritating until the story develops. Along the way the story starts to unwrap their past, the life they have been colored by and shows what character they really hold but also allows one to understand their behavior. As the story continues those two have slowly become my favorite and I just want to give them a hug, they deserve something good to find it's way to them.
This way of telling the story is central and easy as it grabs hold of once affection for those characters that live in this town and they grow on you. The town has this (Gilmore Girls) Stars Hollow feel to it with all its fun and strange traditions that without a doubt gives the show part of the charm
The acting varies very much depending on the actor but again it does not stands out as much as one might think. The stories are often very sweet and reveal the personalized twist of life.