Dominating theme of the documentary seems to be "how we all are going to make it again while here are so many of us now?" while viewers are not given a single tangible example of how digitalization has actually changed the actual artistic work-flow and how it would purportedly simplify a creative process given that the objective is still to make something new, fresh and meaningful. Does it really matter then that if the process takes couple of minutes or 6 months then?
After 30 minutes watching I couldn't help but ask myself why all those people tell us things that everyone must have heard and read million times already and why the makers of the documentary suppose that I or someone else would automatically accept their authority and expertise in things that they are talking about.
Even worse, commentators fail to support their opinions with hard facts or wider academic perspective that would help to explain why so many arguably would like to make art themselves now more than previously. While hipsters don't try to disguise their infatuation for their nice new toys, no one explains convincingly why so many now can afford to buy those things, let alone make their art full-time.
While the documentary tells us that "craft is gone" and anyone could make music now, the only thing that epitomizes the assertion is annoying repetitive schmaltz playing in the background.
