According to the Wikipedia website, the Safeyway "Nobody Does It Better" marketing campaign ran from 1992 to the late 1990s. ''This campaign is unique for being adapted from a pop song. In this case, the song was a hit for Carly Simon in 1977. Simon sang it as the theme song to 1977's James Bond movie, The Spy Who Loved Me. The 1993 version used in the commercials was recorded by R&B Grammy Award-winning singer Patti Labelle.''