Just watched this on DVD and I was really impressed. I've been Vegan for three years now and can relate to some of the issues explored in the film. I'm also from the beef capital of the United States and have a hatred for anything relating to the exploitation of animals. So I'm a tad biased with this review. Anyways the plot is about Neil (Guillermo Diaz) who is a vegetarian, is called upon by his father to join the family butcher shop. Neil refuses to work as a butcher and has a vision to change the world. The rest of the movie is a little exaggerated but it has a strong message. Quite funny with great performances all around. I remember Guillermo Diaz from Party Girl and the Dave Chappelle show. He does a great job in this and I hope to see him as a lead in more movies. Meat eaters will be turned off by the movie but I think that is the point. Love or hate Shooting Vegetarians, at least it's a reaction!! Lots of Punk music, great acting and Chicken Man!!! This film is a little rough around the edges but the pro Vegan message is too important to be missed. Fight the Power!!