This show was part of ABC's Friday night line-up back when networks put their good shows on Friday and Saturdays, as opposed to today when those nights are burial grounds for failing TV shows. It was popular in the late 60's and early 70's not just because it was witty, but because it was considered a bit naughty. In fact it was put on last in the evening in the lineup and given a great big warning label - for mature audiences only. For modern viewers, this show will seem much like a precode film from the early 1930's - you'll wonder what the big deal is since by and large nothing shocking ever really happens. Like precode films it does mark a transitional period. Precodes were the last hurrah of controversial material in the movies for the next 30 years. Love American Style marked the first inroad of controversial material on TV, as bigger and bigger shocks would be required to titillate audiences until now, almost 50 years later, the show appears quaint. You just have to remember that at the time this show first aired shows such "My Three Sons" and "The Beverly Hillbillies" were the norm for hit Television. The 60's didn't really happen in middle America until the 70's and this show was part of the first wave of that transition, for better or worse.
The episodes themselves are still pretty humorous, and often you'll see failed pilots end up as episodes of Love American Style. The most famous example was a 1972 episode that turned out to be the pilot for "Happy Days", one of ABC's most successful shows of the 1970's. If you're a boomer you're bound to enjoy this show. If you are younger, it's an interesting and humorous lesson in the journey TV has taken over the years.
