A steady stream of very attractive and nearly identical manikins come to life and march starry-eyed around the block and up the stairs to a flat where they briefly meet the object of their desire before dutifully signing his guest book on the way out. The man they came to see is the suave Lothario who will try to mentor the socially awkward teacher living downstairs in the "knack" of seducing women. As so often happens in situations like this, they will eventually end up competing for the affections of the same intriguing ingénue.
This may sound like an overused cliché likely to result in a formulaic romantic comedy, but director Richard Lester gives us something very different as he presents the story through a combination of exaggerated caricatures, fantasy sequences and zany metaphors. The result is that we are not so much interested in the details of the story as we are in the fun we have reaching the inevitable conclusion and the social commentary we encounter along the way.
Created in 1965, Lester makes a hefty contribution to the creation of a frenetic visual style of comedy which will be imitated with great commercial success throughout the rest of the decade (think "Laugh-In"). With its mod styling, rapid-fire editing, non sequiturs and wacky antics, Lester effectively uses this style to provide some wickedly clever parody of early 1960s sexism, conformity and consumerism.
The film is unfortunately not without some serious flaws. The comic style which may have seemed fresh and exciting at the time has not aged well. The good-natured mood of the film robs the social commentary of any punch or staying power, as does the failure to integrate it into a unifying framework. Also, the four main characters may be wonderfully portrayed with excellent comic acting, but only one of them is scripted such that he ever becomes human enough for us to care what happens to him, something which is essential in a story that is entirely about the relationships between the main characters.
One may find this to be a very enjoyable and memorable film in spite of these flaws, but it clearly requires that you recognize how to accept what it attempts to offer rather than criticizing it for what it doesn't deliver. I'd also think that it's a valuable film for anyone interested in the 1960s mass media image of swinging London and in the trends influencing popular entertainment during that time period.
