It Should Happen to You (1954)

Whit Bissell: Robert Grau

Quotes 

• Bert Piazza : [discussing an ad campaign]  But what's the angle?

  Evan Adams III : The 'average American girl!'

  Robert Grau : A lot of penetration there.

• Robert Grau : [Thinking about an ad for their product]  How's this? "Stars need it. Celebrities too. But, more important, it's the favorite of average American girls such as Miss Gladys Glover!"

  Bert Piazza : I don't think she's so average.

  Evan Adams III : Why not?

  Bert Piazza : Because she's unusual.

  Evan Adams III : That's what you men don't understand.

  Bert Piazza : What?

  Evan Adams III : That the average American girl IS unusual.

  Bert Piazza : How's that again?

  Evan Adams III : Exactly.

  Robert Grau : He's got something there BP.

• Evan Adams III : Who endorses products now? Movie stars, opera singers, debutantes, six-day bicycle riders. The whole things been done to death!

  Robert Grau : How's this! Stars use it, celebrities too; but, more important, it's the favorite of average American girls, such as, Miss Gladys Glover.

  Bert Piazza : I don't think she's so average.

  Evan Adams III : Why not?

  Bert Piazza : Because she's - unusual.

  Evan Adams III : That's what you men don't seem to realize.

  Bert Piazza : What?

  Evan Adams III : That the average American girl is unusual!