Formerly a news anchor at the WPIX and NY1 networks in New York City, and later for BusinessWeek Weekend (1999), Holbrook also produced and hosted the weekly show "Tennis Television with Brad Holbrook (1993)" for five years in the 1990s. From 2009 to 2012, he played Jim Haggerty on The Onion News Network's web and TV episodes of "Today Now! (2012)".
