Imagine that when "Laverne and Shirley" moved to Los Angeles they had opened up a babysitting service in their apartment complex and you have "Sam and Cat". This is one of those pre-sold spin off shows, trying to fuse characters from Nichelodeon classics "iCarly" and "Victorious". In this case Sam Puckett from "iCarly" (Jennette McCurdy) and Cat Valentine from "Victorious" (Ariana Grande).
"Laverne and Shirley" was able to develop some entertaining supporting characters, something "Sam and Cat" is still working on. The two little British girls have considerable potential but no one else in the supporting cast has registered a pulse.
It seems like a great idea because Sam and Cat (like their 1950's Milwaukee counterparts) are a study in contrasts. Sam (Laverne) is extreme and abrasive in a loud and physical way. Cat (Shirley) is gentle and cerebral (well Cat is more a gentle and innocent airhead than a cerebral one). This character dichotomy is appealing to viewers, who respond positively to the way the two girls complement and complete each other.
"Sam and Cat" had a chance to go one better on the dynamic because Ariana Grande has the best face on television or at least this side of Kelly Berglund. Which cries out for a production technique of wide shots of Sam's physical comedy in juxtaposition with close-ups of Cat. This technique would not only play to McCarty's strengths but would cement a huge bond between the audience and Cat. Grande is a naturally gifted actress who should be able to subtly sell her character's intense vulnerability in these tight shots. Thus the production technique would consistently echo the character contrasts that are the basis of the show.
Unfortunately this is a cheap and unimaginative production, filmed almost entirely in wide master shots. I can't think of a more extreme example in that regard since the old black & white Republic serials. This is the cheapest possible production method and the easiest and fastest way to crank out a lot of sterile running time. Just watch an episode and note the almost total absence of close-ups, it is glaring because virtually every line Grande delivers and every reaction she has to McCarty's antics would work better with the camera tighter on her. But this show is just beginning so I am hopeful the producers will recognize what is being lost by this cut-rate production method and will replace the current production company with one that has a clue.
