Will Haney (Jon Hamm) is making an electric car calling it Howard. The PR manager Nathan Flomm (Larry David) refuses to market the car due to the name and sells back his 10% of the company. The company becomes a giant success and Nathan becomes a laughing stock. Ten years later, he's working on Martha's Vineyard under the name Rolly DaVore and with a different look. Everybody seems to like him but nobody knows his true past. Will shows up having bought a large property but he doesn't recognize Nathan.
I don't watch Curb although I know Larry David's character. The premise is silly but it does lead to some good poetic justice. Instead of electric cars, I'd do the iPhone. The electric car looks silly in a bad way. Instead of Siri, people would ask Howard. It's a cheaper and funnier joke. After the initial bearded first act, Larry David returns to looking like Larry David. There are some good laughs and there are a lot of A-list actors. At some point, Rolly does get more frustratingly selfish than hilariously stupid. It's a balancing act of me liking or disliking him. For some reason, Will's reveal of wanting to repay him actually make me like him more. At that point, his stupidity is self-destructive and that's funny to me. For Curb's fans, I think this would be a blast. As a Curb non-fan, I like this half of the time and I find it tolerable in the other half.