I found this show funny and genuinely heartfelt at times, with two funny leads, Sure, it was a little cringe from time to time, such as the incesty plot points, but so was Friday Night Dinner, and most leading comedy shows at the worst of times. It was easy to get into and watch, and I was sad when I reached the end of series 1. I liked that the in-jokes between the friends were explained naturally to the audience, as if you were meeting very close friends for the first time in real life. Got some real laughs out of me. Definitely needs more time to find its footing, but I can see a lot of potential in it.
When going into this show, I already knew that it had an uphill battle due to its association to other very well-known comedies and the fact that the two main characters are women. A lot of the reviews I have seen for the show are extremely misogynistic and uncharitable. Many of the common critiques can also be thrown at the Inbetweeners or Friday Night dinner. Protagonists with questionable decision making? Fine when it's a man, but apparently completely irredeemable if it's a woman. I think some of these reviewers are having trouble realising that the characters are fictional people, and their actions have no real bearing on the world.
So what would I say to someone looking to watch this show? Go into it with an open mind, there is some genuine fun to be found in this series, and try not to take everything so seriously!