For our transatlantic cousins, who only know Steve Coogan from small(ish) roles in Hollywood movies such as 'The Other Guys', 'Tropic Thunder' etc., the character he plays here is a British cult hero. Coogan's performance as Alan Partridge, a cringeworthy ex-TV presenter, now an equally cringeworthy radio DJ, is quite inspired. Mid Morning Matters is his latest venture, and though only short in length are incredibly high in quality.
It is rare that I would use the term 'comic genius', but Steve Coogan is one. The incredible observational skill of Coogan when it comes down to the finest detail that most of us would miss, is astonishing. Ricky Gervais is exceptional and has made a large impact on Hollywood for a number of reasons. But Gervais is more of an extrovert, and Coogan the man, is a lot more enigmatic.
I don't know if that is part of the reason as to why he is not a leading man in Hollywood to be honest. Maybe being more outspoken like Will Ferrell or Gervais off-camera gets more attention. Or maybe Coogan's comedy has too many nuances for mainstream audiences in the US. Maybe they need Sacha Boran Cohen's sledgehammer 'Borat' style comedy. But for me, as good as the previous three are, I think Coogan is better. I'd pick Steve Coogan for my screenplay's 'comic relief' any day of the week.
