Ludwig Stössel(1883-1973)

In the 1960s, Italian Swiss Colony wine producers chose him to be their advertising spokesman. Dressed in an Alpine hat and lederhosen, his motto was that he was "That Little Old Winemaker, Me!" in a series of commercials that spanned a decade. The irony was that Stossel in real life was a longtime connoisseur of fine wines, and would normally never have had anything to do with a low-priced, mass-produced wine such as Italian Swiss Colony.