Robert H. Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at Cornell University's S.C. Johnson Graduate School of Management. He contributes to the "Economic View" column, which appears every fifth Sunday in The New York Times.
I read a bunch of this book in bits and pieces and learned a ton (go ahead, ask me for three ways to calculate GDP). Who knew that Ben Bernanke was such a good writer? If you want to know why flooding the market with cash after a financial crisis is much less frightening than doing the contrary, read the concise and interesting section on monetary policy. I'm sure I'll pick it up again in the future.
Everyone should study Microeconomics! You'll have a deeper understanding of business and politics by knowing economics. My personal favorites are: Cost/Benefit Analysis, Elasticity, Scarcity Principle and calculating Economic Profit. Thought the book should have spent more time however on Economies of Scale.
Read it for a student I was teaching, surprisingly good at explaining some ideas without crowding it out with too many numbers.
I haven't figured out yet whether it is better to instruct a student better through teaching them the actual calculations process primarily with the material or just focusing on the theory behind it. It's certainly easier for me because I'm terrible with numbers, but for others, i'm not sure. They definietly each have their own advantages. If you're looking to teach a student, this is pretty good at covering the general concepts of econ. And it's a pretty big name so I suppose there's an added incentive in learning about public economists.
That being said, some of the examples it teaches use really simplistic rational actor models of economics, which makes the writers personal positions fairly clear. This is cleared up if one takes an economics course past econ 101, but otherwise, it can be pretty misleading [as in, there are more debates on the points then originally contended].
This is a nice, straightforward guide to the material. A little hokey and heartless at times, but I expect nothing less of an economics textbook. The examples are good and the cartoons are groan-worthy.