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The White Cross roundabout is on the A438 road to Brecon at its junction with the A4110. To the east of the cross the A438 is Whitecross Road, to the west it is Kings Acre Road.

White Cross is thought to have been built in 1362 by Bishop Charlton to mark the site of a market place to the west of the city because people where afraid to enter the city due to the plaque. The Black Death which first hit the city of Hereford in 1349 returned claiming more lives in 1361. The six coat of arms around the six sided base of the shaft are that of Bishop Charlton, alternating between a lion rampant and a lion rampant with crosses. The cross underwent restoration in 1864 under Sir George Gilbert Scott, and again in 1992. The cross is Grade II* listed.