Chris Callen, founder and CEO of Plot, discusses his journey in the construction technology industry and the challenges of coordinating job sites. He shares his experience with his first software startup and the lessons he learned from it. Callen explains how Plot's job site coordination software helps streamline the delivery and procurement processes in construction. He also discusses the role of AI in the industry and the importance of building trust with customers. The episode concludes with a conversation about the go-to-market strategy for selling software to general contractors.TakeawaysJob site coordination is a complex process in construction, and software solutions like Plot can help streamline the delivery and procurement processes.Building trust with customers is crucial in the construction industry, as they are often skeptical of new software solutions.AI has the potential to make an impact in construction, but it is still in the early stages of adoption.Trade shows and referrals are effective go-to-market strategies for selling software to general contractors in the construction industry.Find Startup Hustle Everywhere:https://gigb.co/l/YEh5This episode is sponsored by Full Scale:https://fullscale.io/Find out more about PLOT here:https://www.getplot.com/companyLearn more about Chris Callen here:https://www.linkedin.com/in/chris-callen/Sign up for the Startup Hustle newsletter:https://newsletter.startuphustle.xyz/Sound Bites"Plot is a job site coordination software. Primarily we focus on the coordination of who goes where on the site, talking about all of the material deliveries that are coming from all over the planet really, and that are used to make up of any building.""You obviously need to focus on problem, not solution. We were so infatuated with our solution that we built this, I call it a science project. It was technically pretty amazing. Like what it was able to accomplish was phenomenal, but it didn't solve a business need and it didn't solve something that computed into business value.""Let's get this out there. Let's see what gets the traction. And by traction, I do mean dollars. I don't mean kind words. I don't mean demonstrations. I mean, who's going to pay for this?"Chapters00:00 Introduction to Plot and Job Site Coordination07:34 Lessons Learned from a Software Startup15:10 The Role of AI in Construction19:07 Expanding into Procurement Scheduling25:23 Building Trust with Customers in the Construction Industry29:46 Go-to-Market Strategies for Selling Software to General ContractorsSee omnystudio.com/listener for privacy information.