Today's story: For a generation of Americans, the brand Abercrombie & Fitch was synonymous with overpriced, exclusive clothing for teenagers (and a highly sexualized staff and brand). It fell out of favor when the public mood turned against that kind of marketing. But against all odds, the company has turned its image around and is now a darling of the mall (and Wall Street).Learn this English expression: Use 'take it easy' to talk about lowering the level of effort or intensityFull lesson: https://plainenglish.com/713 --Upgrade all your skills in English: Plain English is the best current-events podcast for learning English.You might be learning English to improve your career, enjoy music and movies, connect with family abroad, or even prepare for an international move. Whatever your reason, we'll help you achieve your goals in English.How it works: Listen to a new story every Monday and Thursday. They're all about current events, trending topics, and what's going on in the world. Get exposure to new words and ideas that you otherwise might not have heard in English.The audio moves at a speed that's right for intermediate English learners: just a little slower than full native speed. You'll improve your English listening, learn new words, and have fun thinking in English.Then, in the second half of each episode, listen up for a discussion on common English expressions and phrasal verbs. Try to use them in your daily life!Plain English is more than a podcast: Do you like listening to Plain English? If so, you'll love being a member at PlainEnglish.com. Joining is easy and one membership level is free. Join today and unlock great member benefits that will help you improve your listening, boost your confidence in conversation, learn new words, and improve your English skills.https://plainenglish.com/joinTake a quiz, do interactive exercises, join a live conversation call, watch a step-by-step video lesson, get feedback on your writing, and more. ? Pick a plan and join today.--Did you like this episode? Take a screenshot and upload it to your Instagram stories. Then, tag us @plainenglishpod. We'll say hi back!Here's where else you can find us: Instagram | YouTube | WhatsApp | EmailMentioned in this episode:Hard words? No problemNever be confused by difficult words in Plain English again!

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