​In this episode of Chew on CRO, Ron, Ash, and Ned delve into various aspects of Conversion Rate Optimization. It emphasizes the importance of mobile navigation, specifically the hamburger menu, how implementing visual carousel navigation can streamline the user experience and improve conversion rates, and how prioritizing bestsellers and popular items, along with utilizing scarcity tactics and value propositions, can significantly boost conversion rates. They also discuss how educating users on product benefits, such as lifetime warranties, can enhance trust and user experience. Overall, they focus on how improving navigation, showcasing popular items, and emphasizing product benefits are key strategies to optimize conversion rates effectively.

? Optimize Your Navigation: Focus on navigation as it has a bigger impact than hero images.
? Use Value Proposition Iconography: Clearly communicate your brand’s value proposition through iconography to educate new users.
?️ Implement Sticky Add to Cart: Consider sticky add-to-cart functionality for PDPs with long scrolling content to improve user experience.
? Understand User Behavior: Analyze data and understand user behavior to create targeted tests that resonate with your audience.
?️ Talk to Your Customers: Conduct regular customer interviews to gather feedback and identify areas for improvement.

0:00 - Intro.
​1:43 - Hamburger menus on mobile sites.​
3:18 - Visual carousel navigation on mobile sites.​
6:50 - Improving navigation on collection and product pages.​
8:03 - Prioritizing bestsellers and popular items.​
11:35 - Utilizing scarcity tactics and value propositions.​
13:18 - Educating users on product benefits.​
14:32 - Engaging with friends or family to refine your product pitch.​
15:05 - Utilizing customer feedback to identify key brand strengths.​
16:00 - Talking to customers to enhance the virtual buying experience.​
17:02 - Data-driven strategies in conversion optimization.​
18:00 - Sticky add-to-cart functionality on mobile devices.​
19:43 - Tailoring website content based on consumer behavior and preferences.​
22:02 - Considering user engagement metrics to improve site performance.​
23:27 - Simplifying website content and ensuring key value propositions are easily visible.​
25:23 - Analyzing engagement time metrics.
26:51 - Final chews.


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Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
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