Don’t drink your own kool-aid. On this episode Russell answers a community question live for the Marketing Secrets show. He will talk about how he remains humble as he runs a business worth nearly a billion dollars. Here are the five things he remembers in order to remain humble: You are called to serve. Realize it’s not you. It can be taken away. None of it really matters. And do not pay attention to the fans. So listen here to find out what each of these things means to Russell, and how they help him stay humble. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show, I’m so excited to have you guys here. This episode is going to be a fun one. Recently we started a new Marketing Secrets live show, and this is a segment from the show that we are actually going to be posting here on the podcast. It’s called, it’s titled how to remain humble, or AKA don’t drink your own kool aid. I’m going to go through 5 things that you can do to make sure your head doesn’t get too big, as you are growing your company. So it’s been kind of fun, and with that said, I’m going to queue up the theme song, and when we come back, we will jump right into that segment from the show. What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets live show. This is the first time we’ve done this live, live, live. And I’m so excited, we’ve got a bunch of cool things we’re going to be talking about, a lot of fun segments we’re going to be going through with you guys today. But to kind of kick this whole party off, I wanted to go to a question that I’ve gotten from you guys as a community. We asked last week in the Facebook group, we said, “Hey, if you guys have questions for Russell, please post them down below.” We got a whole bunch of amazing questions back. And I wanted to pick one to answer because I thought it’d be a fun one. I thought it’d be timely and good everybody here. So the question from the community that came that I wanted to answer says, “Now that you run a company worth nearly a billion dollars…” whenever you say billion you have to do this thing with your pinky from Austin Powers, I was a 90’s kid. “So now that your company is worth nearly a billion dollars, do you have to make a concerted effort every day to remain humble, or do the new challenges you face keep you humble?” So I think that question was really, really cool, so I wanted to address that one because I’ve been in this industry now for, man, over 15 years. And in that window of time I have seen a lot of people who have come and made a whole bunch of money and then people who have crashed. I’ve seen people who have gotten really big egos, people, you know, all sorts of stuff. And I’m not going to lie, I’ve gone through a cycle as well, myself. I think there’s times when you drink your own kool aid and you think you’re amazing, and I wanted to address that, because it’s something that I’m actively always trying to work on, and I think everyone should as well. So I kind of reframed this question to something like, how I would kind of rephrase it to somebody. So the question was, “How do you remain humble.” And then I wrote for my sub headline, I wrote, “AKA Don’t Drink Your Own Kool Aid”. And I think one of the biggest problems, and I remember this vividly, like 15 years ago when I got started, I spent the first 2 years in my basement, grinding this thing out, and it was lonely and everyone thought I was crazy and people made fun of me, and all those things. And as soon as I started having success, I think part of you gets this, especially as an entrepreneur, especially as an athlete for me, you get this like, when you start having success you want to kind of prove to them that they’re wrong. So I think my  head started getting bigger. I thought I was, I don’t know, I was drinking my own kool aid, I was reading my own bio. And luckily for me, a couple of years later multiple times now, my companies crashed and