Business Innovation Like Magic
By Galen Metz
()
About this ebook
Innovation isn't magic, something that happens in a "tada" moment. It isn't something that happens only to a creative few. Innovation can be created by anyone, in any company, with the help of the proven, step-by-step process detailed in this book. This process is called CARPE NOVUM (Latin for "Seize Innovation").
Here we answer such challenging questions as:
- How do you foster a culture of innovation?
- How do you generate ideas?
- How do you package and sell the idea to others?
- How do you successfully deliver the innovation?
CARPE NOVUM is then applied to three different case studies, the last one winning a top national award for innovation.
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Business Innovation Like Magic - Galen Metz
Introduction
When I was 8 years old, I saw my very first magic show.
Early one Saturday morning, I was sitting cross-legged in front of our family’s 13" Zenith black-and-white TV, waiting for Bugs Bunny and other cartoons. This was the typical fare on a Saturday morning back then.
On came The Magic Land of AllaKazam, the first weekly magic show made for television.
I had not seen a magic show before. Not many magicians traveled to the town of Stetsonville, population 319, in the central farmlands of Wisconsin. Magic on TV was not as commonplace as today, with shows like America’s Got Talent, Penn & Teller’s Fool Us, and David Blaine specials.
Yet here was a 30-minute magic show specifically for kids, right in my living room!
I remember the scene like it was yesterday....
Mark Wilson, the magician on the show, began by showing a blank deck of playing cards while surrounded by kids my age. He fanned through the deck, from his left hand to his right, showing both sides of the blank cards as he fanned them. He then tapped on the deck with his finger while saying the magic word, Allakazam!
In a waterfall of cards, the previously-blank deck had magically changed into a normal deck of cards, printed on both fronts and backs.
My eyes opened wide; my jaw dropped. Amazing!
How did he do it? He didn’t switch the cards. He was surrounded by kids watching as intently as I was. There was no natural, rational explanation for what I just witnessed. I was in awe.
Secretly hoping one day I would learn how to change a blank deck of playing cards into a printed deck, how to make the impossible possible, I began my lifelong journey of curiosity and innovation.
Innovation isn’t magic, something that happens in a ta-da
moment. It isn’t something that happens to the creative few.
We do not need magic to transform our world. We carry all of the power we need inside ourselves already.
¹
J.K. Rowling
I believe innovation can be created by anyone, in any company, with the help of a proven, step-by-step process for innovation. I call this process, CARPE NOVUM, Latin for Seize Innovation
and have used it throughout my career.
While magicians do not share their secrets, in this book I will share the secrets of the CARPE NOVUM process for innovation.
Let’s begin with the definition of innovation....
Chapter 1: Innovation Definition
A new idea, method, or device
The introduction of something new
¹
Merriam-Webster.com
Let’s begin with this very broad definition of innovation. Innovation is not the slight reworking of an old idea - it represents the introduction of something new.
We have many classic examples of innovation over the years, from the Edison light bulb to Marconi’s radio to Steve Job’s iPhone.
And even more recently, during the global pandemic, we have also seen innovations appear:
Drive-Through Testing, enabling patients to be tested for the virus without leaving their cars
Creating Personal Protective face shields using 3D printers
Meetings via Zoom, adapting to work meetings and social gatherings via online video conferencing
I find that innovation is becoming an expectation of today’s job, not only in Information Technology (IT), not only the responsibility of a select few idea people
within an organization, but for everyone.
But how do you make innovation happen? We will explore in the following chapters how to seize this expectation and make innovation happen via a method I call, CARPE NOVUM (Latin for seize innovation
). CARPE NOVUM will include how to find a target need or problem, how to identify an innovative solution, how to package it for action within a company, how to launch the innovation effort, and how to successfully manage such an effort.
But first, let’s visit the question, why is innovation important?
Chapter 2: Why is Innovation Important?
If an established organization is not able to innovate, it faces decline and extinction.
¹
Peter Drucker, Management Expert
Drucker’s words tell the story. Organizations no longer have the discretion to innovate - it is now a matter of survival. In IT, I have seen the Chief Information Officer (CIO) role evolve from merely keeping the systems running, to an expectation of innovation, transforming organizations with new digital solutions.
From an article by Amitabh Shukla, in Paggu.com,
The importance of innovation is increasing and increasing significantly. In the current day economic scenario, innovativeness has become a major factor in influencing strategic planning. It has been acknowledged that innovation leads to wealth creation. Even though efficiency is essential for business success, in the long run, it cannot sustain business growth.
¹
Whether it means solving problems, adapting to technological