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    Accelerated: A Guide to Innovating at the Speed of Change
    Accelerated: A Guide to Innovating at the Speed of Change
    Accelerated: A Guide to Innovating at the Speed of Change
    Ebook155 pages1 hour

    Accelerated: A Guide to Innovating at the Speed of Change

    By Brian Ardinger

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    About this ebook

    The pace of change is accelerating. Repeatable success in a world of hyper-uncertainty requires a constant cycle of innovation—with a reliable process for transforming new ideas into valuable outcomes.

    Based on years of experience working with the likes of Microsoft, Apple, IBM, Nike, Harley-Davidson, Royal Caribbean, HSBC, Pepsi, Target, and more—plus hundreds of interviews with founders, investors, and leading innovators around the globe—Accelerated is a handbook for navigating uncertainty and a quick-start guide for accelerating innovation.

    Explore the changing landscape of disruption. Refine your innovation toolsets. Discover tactics to develop builders, makers, and idea accelerators who can adapt, grow, and harness untapped opportunities.

    Whether you're a corporate innovator or startup entrepreneur, learn what it takes to explore, engage, and experiment your way through today's accelerating change.
    LanguageEnglish
    PublisherBookBaby
    Release dateSep 6, 2022
    ISBN9781544532004
    Accelerated: A Guide to Innovating at the Speed of Change

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      Book preview

      Accelerated - Brian Ardinger

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      Advance Praise

      Change isn’t slowing down, it’s speeding up. To keep pace, we can’t rely on the mindset and behavior of the past to succeed in the future. Accelerated is packed with real case studies, methods, and models to help you navigate uncertainty and leverage the forces of accelerated change. If you’re seeking to invent the future, and not fear it, read this book.

      —Barry O’Reilly, Co-founder of Nobody Studios, Founder of ExecCamp, and bestselling author of Unlearn and Lean Enterprise

      Every so often a book comes along that is exactly right for the moment. Brian Ardinger’s new book, Accelerated, is a clarion call for optimism. You can learn to move faster and create the future rather than feeling like a victim of it. A great read.

      —Rita McGrath, author of Seeing Around Corners

      Brian Ardinger is training the next generation of Accelerators to become better builders, makers, movers, shakers, founders, and creators. Accelerated offers quick, simple, and effective ways to impact the future of any organization.

      —Diana Kander, New York Times bestselling author of All In Startup

      Brian Ardinger thrives at the intersection of corporate and startup innovation. His pragmatic approach in Accelerated will help you gain momentum while reducing uncertainty.

      —David Bland, bestselling author of Testing Business Ideas

      Accelerated is packed with tools designed to get you up to speed quickly so you can have more impact in less time.

      —Jack Elkins, Founder of Sidekick Innovation and former Director of Innovation for the NBA’s Orlando Magic

      Brian Ardinger captures his extraordinary talent as a business mentor between the covers of this fantastic book. Accelerated is a must-read for anyone building a new business in our complex and uncertain world.

      —Chris Shipley, co-author of The Adaptation Advantage

      Brian Ardinger sounds the alarm, and rightfully so, that too many organizations are not set up to truly innovate. He provides a number of great case studies, along with personal stories of his own experience with startups and corporate innovators that will have you nodding ‘yes, yes, yes’ and wanting to effect change as fast as possible. Read the book, then go out and do stuff.

      —Ben Yoskovitz, co-author of Lean Analytics and Founding Partner at Highline Beta

      In today’s world of hyper-uncertainty, we need better ways to explore, engage, and experiment with our ideas to turn them into valuable innovations. Accelerated gives you a front-row seat for how to do this.

      —Josh Linkner, New York Times bestselling author, five-time tech entrepreneur, and venture capital investor

      Brian Ardinger has been helping both entrepreneurs and corporate innovators navigate the new world of innovation. His latest book, Accelerated, tackles the core obstacles and opportunities inside and out.

      —Sean Ammirati, Cofounder and Director of CMU Corporate Startup Lab

      For any entrepreneur or corporate innovator hoping to better their innovation acumen, Accelerated is a must-read.

      —Tendayi Viki, author of Pirates In The Navy

      There’s a lot of innovation theatre in modern business—companies doing Agile and Lean, without actually knowing what that means. In Accelerated, Brian draws on decades of experience to show what great accelerators actually do: take an early idea to a sustainable, repeatable business model by learning and iterating.

      —Alistair Croll, co-author of Lean Analytics and Just Evil Enough

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      Copyright © 2022 Brian Ardinger

      All rights reserved.

      ISBN: 978-1-5445-3200-4

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      Contents

      Introduction

      1. The Rise of the Innovation Accelerator

      2. The Forces of Accelerating Change

      3. Navigating Uncertainty

      4. The Exploration Engine

      5. The Engagement Engine

      6. The Experimentation Engine

      Conclusion

      Acknowledgments

      About the Author

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      Introduction

      In 1955, Fortune magazine published its first Fortune 500 list ranking the largest companies in America. The list has become synonymous with business success. Yet only 10 percent of the companies on the original list remain on it today. It only took a few decades for 90 percent of the best companies in the world to become displaced—bankrupted, merged, contracted, or reorganized.

      Fast forward to today. The rise of new technologies, a changing workforce, dynamic market models, geopolitical conflicts, and a global pandemic are colliding. The current climate of displacement is even more accelerated. Access to information is doubling, while the half-life of marketable skills is shrinking. The consulting firm Innosight estimates that the current pace of disruption will replace half of today’s S&P 500 firms over the next ten years.

      We live in a world of accelerated change, and every individual and organization that can’t keep up is at risk. If you’re a business executive, team leader, or startup founder, you’re probably asking, How do we create and grow value in an environment of constant uncertainty? How do we do so at ever-increasing speeds? This book will help answer these questions and better prepare you to adapt to and act on whatever comes next.

      Thriving amidst accelerated change requires quickly transforming new ideas into impactful outcomes. It requires letting go of the business-as-usual, slow-and-steady pace of the past. It requires innovating at the speed of change.

      Accelerating Innovation in an Accelerated World

      Most people associate innovation with the invention or creation of something brand new, like the airplane or the light bulb. That is only one kind of innovation. Innovation in its simplest form is the process of transforming an idea into something of value. In this regard, you don’t need to be a mad genius to innovate. Anyone can do it. Find a problem, solve the problem, and create value along the way.

      Innovation starts with ideas. Ideas are everywhere, but ideas aren’t enough. To innovate, we need to explore, refine, and turn our ideas into valuable outcomes. And in today’s environment, it’s imperative to do this quickly and effectively. We need to become great at accelerating innovation.

      This book outlines the transformation process from idea to innovation. It’s for anyone who needs to adapt, change, and deliver new products, new value, and new initiatives. It’s a quick start guide for growth and a handbook for accelerating innovation in an accelerated world.

      Over the last twenty-five years, I’ve helped startups and corporate innovators develop better ways to launch new ideas and compete. I’ve seen firsthand how people grow and adapt to an ever-increasing array of change and disruption. I’ve learned from investing in startups, training corporate innovators, and working with C-suite executives on the changing role of technology, startups, innovation, and the future of work. My work inside and alongside prominent corporations and the latest startups has given me a front-row seat to the process of turning new ideas into innovation.

      I began my career in Asia–Pacific and Silicon Valley with Gartner, working with legendary technology clients like IBM, HP, and Microsoft. During the early days of the dot-com era, I led the research group at a high-growth startup that created Asia’s first dedicated usability lab—where we developed the Web’s early infrastructure for companies like HSBC Bank and Cathay Pacific Airlines. I returned to the US to work with a startup that was building software solutions for notable brands like Nike, Pepsi, Apple, Target, Royal Caribbean, and Harley-Davidson.

      I later founded the NMotion startup accelerator and InsideOutside.io, the innovation consultancy and community I still run today. In addition to my own hands-on experience, I’ve studied and compiled lessons from leaders in innovation and entrepreneurship. I’ve interviewed hundreds of founders, investors, entrepreneurs, and corporate leaders for our weekly Inside Outside Innovation podcast. And I’ve hosted thousands of new innovators as part of our IO Summit events and Inside Outside Innovation community.

      Currently, I lead a team of innovation advocates at Nelnet, a publicly traded company with over nine thousand employees. My role is to help drive innovation inside and outside the company, including investing in startups as part of our corporate venture capital arm and consulting, training, and coaching our many diversified business units in the tactics and culture of accelerated innovation.

      Seeing all this firsthand has convinced me that if you’re not learning and building innovation skills every day, you and your organization won’t keep up and grow as needed. You will end up taking the slow, or more likely rapid, march toward irrelevance.

      I’ve designed this book to give you context for the changing landscape of innovation and offer some tools and tactics to create better builders, makers, and idea accelerators to help you avoid the fate of so many others who failed to adapt and innovate.

      Let’s get started!

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      Chapter 1

      1. The Rise of the Innovation Accelerator

      The skills to navigate accelerating change and quickly adapt to what’s coming next will be most important in creating value for yourself and your organization. They will also

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