Internet Marketing: For Complete Beginners
By Karllo MELLO
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Internet Marketing - Karllo MELLO
Disclaimer
This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this ebook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this ebook.
Table of Contents
Introduction .......................................................................................................... 5
Chapter 1 – How to Choose a Niche to Target .................................................. 7
What is a Niche and Why Does it Matter? .......................................................... 7
Why You Should Get More Specific When Choosing Your Niche .................... 10
The Power of Creating Your Own Niche ........................................................... 11
Sites That Don't Fit Nicely Into Boxes ............................................................... 12
Bringing Various Concepts Together ................................................................ 12
Going More Niche ............................................................................................. 13
Trailblazing ....................................................................................................... 13
Chapter 2 – How to Choose a Business Name, Register a Domain, And Web
Hosting ............................................................................................................... 15
Choosing Your Domain Name and Site Name ................................................. 16
Branding ....................................................................................................... 16
Memorability ................................................................................................. 17
Uniqueness .................................................................................................. 17
Other Considerations ................................................................................... 18
Buying Hosting and a Domain Name ................................................................ 18
Get Started With the Most Basic Promotion ..................................................... 22
Chapter 3 – Email Marketing ............................................................................. 23
What is Email Marketing? ................................................................................. 23
Using Email Marketing ...................................................................................... 25
How to Get Your Emails to Stand Out .............................................................. 26 Receptivity .................................................................................................... 27 Images and Clickability ................................................................................ 28
Chapter 4 - How to Get Traffic Through Paid Advertising ............................. 29
The Goal of PPC Marketing .............................................................................. 30
Designing Your Ad Accordingly ........................................................................ 31
Targeting ........................................................................................................... 32
Chapter 5 – How to Integrate Social Media to Grow Your Business ............ 34
Social Media Marketing Explained .................................................................... 35
Chapter 6 – How to Start Monetizing ............................................................... 41
Monetization Methods for Your Website ........................................................... 42
Ad Networks: ................................................................................................ 43
Affiliate Products .......................................................................................... 44
Your Own Products and Services ................................................................ 45
Creating and Selling an Ebook ......................................................................... 46
Chapter 7 – Growth Hacks and Advanced Strategies to Skyrocket Your
Business ............................................................................................................. 48
Growth Hacks ................................................................................................... 49
Guest Posts .................................................................................................. 50
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