Museum Object Lessons for the Digital Age
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About this ebook
Museum Object Lessons for the Digital Age explores the nature of digital objects in museums, asking us to question our assumptions about the material, social and political foundations of digital practices. Through four wide-ranging chapters, each focused on a single object – a box, pen, effigy and cloak – this short, accessible book explores the legacies of earlier museum practices of collection, older forms of media (from dioramas to photography), and theories of how knowledge is produced in museums on a wide range of digital projects. Swooping from Ethnographic to Decorative Arts Collections, from the Google Art Project to bespoke digital experiments, Haidy Geismar explores the object lessons contained in digital form and asks what they can tell us about both the past and the future.
Drawing on the author’s extensive experience working with collections across the world, Geismar argues for an understanding of digital media as material, rather than immaterial, and advocates for a more nuanced, ethnographic and historicised view of museum digitisation projects than those usually adopted in the celebratory accounts of new media in museums. By locating the digital as part of a longer history of material engagements, transformations and processes of translation, this book broadens our understanding of the reality effects that digital technologies create, and of how digital media can be mobilised in different parts of the world to very different effects.
Praise for Museum Object Lessons for a Digital Age
'In Museum Object Lessons for the Digital Age, Haidy Geismar presents a slim, thoughtful volume that explores today’s museums as settings that bridge traditional analogue and innovative digital experiences. It is accessibly written and relevant to those thinking critically about the shifting potentials of material culture and heritage in our contemporary world….These case studies are really about how the physical — analogue, experienced things and settings — can be used to think critically about the virtual. Via personal reflections drawn from a career in museum anthropology, Geismar ‘explores the interface of digital and analogue media within museum practices and technologies’ (p. xv).
Post-Medieval Archaeology
'The subject of this small volume is of general importance for art museums and art history.'
Sehepunkte
Haidy Geismar
Haidy Geismar is Professor of Anthropology in the UCL Department of Anthropology where she is also curator of the UCL Ethnography Collections, and current head of the Material, Visual, and Digital Culture Research group.
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Book preview
Museum Object Lessons for the Digital Age - Haidy Geismar
Museum Object Lessons for the Digital Age
Museum Object Lessons for the Digital Age
Haidy Geismar
First published in 2018 by
UCL Press
University College London
Gower Street
London WC1E 6BT
Available to download free: www.ucl.ac.uk/ucl-press
Text © Haidy Geismar, 2018
Images © Copyright holders named in captions, 2018
Haidy Geismar has asserted her right under the Copyright, Designs and Patents Act 1988 to be identified as author of this work.
A CIP catalogue record for this book is available from The British Library.
This book is published under a Creative Commons 4.0 International license (CC BY 4.0). This license allows you to share, copy, distribute and transmit the work; to adapt the work and to make commercial use of the work providing attribution is made to the authors (but not in any way that suggests that they endorse you or your use of the work). Attribution should include the following information:
Geismar, H. 2018. Museum Object Lessons for the Digital Age. London: UCL Press. DOI: https://doi.org/10.14324/111.9781787352810
Further details about Creative Commons licenses are available at http://creativecommons.org/licenses/
ISBN: 978–1–78735–283–4 (Hbk.)
ISBN: 978–1–78735–282–7 (Pbk.)
ISBN: 978–1–78735–281–0 (PDF)
ISBN: 978–1–78735–284–1 (epub)
ISBN: 978–1–78735–285–8 (mobi)
ISBN: 978–1–78735–286–5 (html)
DOI: https://doi.org/10.14324/111.9781787352810
This book is dedicated to the memory of Gillian Conquest.
Acknowledgements
For feedback and friendship at different moments I am grateful to: Bruce Altshuler, Joshua Bell, Clare Harris, Aaron Glass, Hannah Knox, Daniel Miller, Katja Müller, Stephen Neale, Maia Nuku, Laura Peers, Ciraj Rassool, Antonia Walford and two anonymous reviewers for UCL Press. Thanks to Maia Nuku, Caroline Wright, Harriet Loffler, Kura Puke, Stuart Foster, Te Matahiapo Research Organization, Giancarlo Amati, Sebastian Chan, Ludovic Coupaye, Adam Drazin, Susanne Küchler and Delphine Mercier for their collaboration and conversation during the course of research and writing. The research and writing was undertaken since I started in my present position at UCL in 2012. I am grateful for the support of a research fellowship at the Bard Graduate Center in New York, Autumn 2015, and for the ongoing support from the Department of Anthropology at UCL. Special thanks to the Berlin Writers’ Workshop (with intense gratitude to Jennifer Deger for all the support and feedback).
This work was also refined through opportunities to present and discuss at: Heidelberg University; Halle University Museum 4.0 lecture series; Aarhus University’s Precious Relics Workshop; the Museum Studies and Anthropology Seminar at Johns Hopkins, Baltimore, USA; the research seminar at Bard Graduate Center, New York; the Austronesian Seminar, LSE; the Museums at the Cross Roads Symposium at the Mathers Museum, Indiana University; the Transforming Data Workshop, CRESC-Open University; the Visual, Material and Museum Anthropology Seminar at the University of Oxford; the London Historical Geographers Seminar, Senate House; and the Centre for Anthropological Research on Museums and Heritage at Humboldt University, Berlin. Thanks to Nora Al-Badri and Jan Nikolai Nelles for their permission to use the image of Nefertiti on the cover.
Thanks to Chris Penfold, Jaimee Biggins and the editorial team at UCL Press.
*Please note: all referenced web pages have been archived through the Wayback Machine and so can be accessed, either live or dead, through https://archive.org/web/.
Contents
List of figures
Introduction
1.Ways of knowing
2.Digital object lessons and their precursors
3.Box
4.Pen
5.Effigy
6.Cloak
Mimesis, replication and reality
Notes
References cited
Index
List of figures
Introduction
‘Object Lesson: An example from real life that teaches a lesson or explains something.’¹
This book explores the interface of digital and analogue media within museum practices and technologies of exhibition, classification, archiving and collection. It is an invitation to think about digital in historical and material context, and to meditate upon how collections are made, and remade, over and over again. The term ‘object lesson’ means more than simply using artefacts for teaching purposes. Rather, object lessons are arguments about the world made through things. They are educational, performative and fundamentally material. As Lorraine Daston describes, object lessons are ideas brought into being by things, not just as communicating vehicles, but as sites of meaning animated by their materiality.²
Museums are the perfect sites for the production and dissemination of object lessons. They are curated spaces, often curiously set apart from our everyday lives, in which we, the public, are invited to learn very particular things about the world. The neo-classical sculpture hall, the white cube contemporary art space and the reconstructed period room have become sites of learning within which visitors may lose themselves in the text of labels and display panels, the narratives of audio guides and guided tours. The power of these spaces is evident in the global surge of museum-building projects: nation-states, corporations and local communities are investing more and more in spaces to collect, curate and exhibit their histories, narratives and identities.³ Object lessons constitute powerful subjectivities in museums – for instance, forging experience and understandings of ‘the public’, ‘participation’ and ‘citizenship’.⁴ In all of these museum projects, object lessons emerge in the ways in which collections are placed together, framed, strategically narrated, contextualised in architecture, and in language, and sensuously experienced in order to generate a vision of ‘real life’: the material generation of a view of the world that we can believe as true.⁵ Object lessons are therefore both ontological (they tell us something about what there is) and epistemological (they help us interpret and explain what there is).
Figure 1 Blind children studying the globe. Photograph by Julius Kirschner, 1914, © American Museum of Natural History, Image: 335068. Reproduced with permission.
And yet, the relationships between collections and displays in museums, and notions of real life have to be carefully constructed within the period rooms of decorative arts museums, the halls of ‘Africa, Oceania and the Americas’, in stores and archives, in the community curated gallery, and in the overcrowded shelves of the teaching collection. Here, ‘real life’ is created inside the collection through technologies and techniques of display as much as it is by the materiality of the artefacts. In these spaces, which are prone to wear and tear, dust and disintegration, digital technologies are often experienced as shiny and new, without precedent, layering new forms of interpretation and experience onto historical collections.⁶ As I will show here, as much as digital media brings new ways of looking at and understanding collections, it also re-presents, and refracts, earlier representational techniques. Holograms, virtual reality and interactive touch screens continue the reality effects, and object lessons, of model-making, dioramas and period rooms. These are all technologies that purport to capture the outside world and bring it into the space of the museum, and they all also produce new ways of being in, and learning about, the world.
It is quite common to imagine the digital as immaterial – as a set of experiences or form of information sequestered somewhere ‘in the cloud’. To counter this there is a vibrant emerging literature focused on the material infrastructures that underpin digital networks and which enable digital media to circulate and pulsate its way around the world – from the electrical grid to server farms and undersea cables.⁷ New academic fields such as Platform Studies and Format Theory aim to ground ephemeral philosophies of the digital by paying careful attention to the socio-political, historical and material forms that structure digital media.⁸ This book aims to do the same for our understanding of digital museum objects – to fill the lacunae that imagines digital objects as fundamentally immaterial and to explore more fully what kind of objects, and collections, they are. The definition of a digital object slips between digital files that themselves serve as their own kind of ‘objects’ and the technologies (screens, phones, kiosks) that deliver them. The continual slippage in definition around digital objecthood helps us to recognise that what Daston describes as ‘common sense thing-ontology … chunky and discrete’ does not generally extend to the digital in museums. We often have trouble describing the digital using the language of museum collections, focusing more on concepts such as knowledge, networks and media.⁹ By proposing a reorientation of our awareness of digital media in museums, I argue here that we need to