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    Digital Marketing Complete Self-Assessment Guide
    Digital Marketing Complete Self-Assessment Guide
    Digital Marketing Complete Self-Assessment Guide
    Ebook91 pages44 minutes

    Digital Marketing Complete Self-Assessment Guide

    By Gerardus Blokdyk

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    About this ebook

    Have the types of risks that may impact Digital Marketing been identified and analyzed? Is a Digital Marketing Team Work effort in place? Is the Digital Marketing process severely broken such that a re-design is necessary? Are there any specific expectations or concerns about the Digital Marketing team, Digital Marketing itself? Does Digital Marketing systematically track and analyze outcomes for accountability and quality improvement?

    Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.

    Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

    This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing investments work better.

    This Digital Marketing All-Inclusive Self-Assessment enables You to be that person.

    All the tools you need to an in-depth Digital Marketing Self-Assessment. Featuring 726 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing improvements can be made.

    In using the questions you will be better able to:

    - diagnose Digital Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

    - implement evidence-based best practice strategies aligned with overall goals

    - integrate recent advances in Digital Marketing and process design strategies into practice according to best practice guidelines

    Using a Self-Assessment tool known as the Digital Marketing Scorecard, you will develop a clear picture of which Digital Marketing areas need attention.

    Your purchase includes access details to the Digital Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

    LanguageEnglish
    PublisherThe Art of Service
    Release dateJan 5, 2018
    ISBN9781489197818
    Digital Marketing Complete Self-Assessment Guide

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      Book preview

      Digital Marketing Complete Self-Assessment Guide - Gerardus Blokdyk

      [email protected]

      About The Art of Service

      The Art of Service, Business Process Architects since 2000, is dedicated to helping business achieve excellence.

      Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.

      Unless you’re talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

      Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

      With The Art of Service’s Business Process Architect Self-Assessments, Research, Toolkits, Education and Certifications we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

      Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

      http://theartofservice.com

      [email protected]

      Acknowledgments

      This checklist was developed under the auspices of The Art of Service, chaired by Gerardus Blokdyk.

      Representatives from several client companies participated in the preparation of this Self-Assessment.

      Our deepest gratitude goes out to Matt Champagne, Ph.D. Surveys Expert, for his invaluable help and advise in structuring the Self Assessment.

      Mr Champagne can be contacted at

      http://matthewchampagne.com/

      In addition, we are thankful for the design and printing services provided.

      Included Resources - how to access

      Included with your purchase of the book is the Digital Marketing Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

      Get it now- you will be glad you did - do it now, before you forget.

      How? Simply send an email to [email protected] with this books’ title in the subject to get the Digital Marketing Self Assessment Tool right away.

      Your feedback is invaluable to us

      If you recently bought this book, we would love to hear from you!

      You can do this by writing a review on amazon (or the online store where you purchased this book) about your last purchase! As part of our continual service improvement process, we love to hear real client experiences and feedback.

      How does it work?

      To post a review on Amazon, just log in to your account and click on the Create Your Own Review button (under Customer Reviews) of the relevant product page. You can find examples of product reviews in Amazon. If you purchased from another online store, simply follow their procedures.

      What happens when I submit my review?

      Once you have submitted your review, send us an email at

      [email protected] with the link to your review so we can properly thank you for your feedback.

      Purpose of this Self-Assessment

      This Self-Assessment has been developed to improve understanding of the requirements and elements of Digital Marketing, based on best practices and standards in business process architecture, design and quality management.

      It is designed to allow for a rapid Self-Assessment of an organization or facility to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

      The criteria of requirements and elements of Digital Marketing have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

      In this format, even with limited

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