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    Green to Gold (Review and Analysis of Esty and Winston's Book)
    Green to Gold (Review and Analysis of Esty and Winston's Book)
    Green to Gold (Review and Analysis of Esty and Winston's Book)
    Ebook42 pages30 minutes

    Green to Gold (Review and Analysis of Esty and Winston's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Daniel Esty and Andrew Winston's book: "Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage".

    This complete summary of the ideas from Daniel Esty and Andrew Winston's book "Green to Gold" shows how the environment is no longer a fringe interest - it has now moved to center stage in terms of developing and executing a solid, sustainable business strategy. In their book, the authors explain how environmentalism is now an essential element of business strategy and companies are not acting because they are forced by law, but because there is actual potential to monetise society's interest in eco-friendly products and companies. This summary will teach you how to build a profitable and stronger business by helping to create a healthier planet.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Green to Gold" and discover how you can make your company greener and make bigger profits at the same time.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806246288
    Green to Gold (Review and Analysis of Esty and Winston's Book)

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      Book preview

      Green to Gold (Review and Analysis of Esty and Winston's Book) - BusinessNews Publishing

      Book Presentation: Green to Gold

      by Daniel Esty and Andrew Winston

      Book Abstract

      About the Author

      Important Note About This Ebook

      Summary of Green to Gold (Daniel Esty and Andrew Winston)

      1. The growing pressures for an eco-advantage business strategy

      2. The four foundation elements of a workable eco-advantage business strategy

      3. The eight Green-to-Gold plays

      4. The three major hurdles businesses need to overcome

      5. Developing an eco-advantage based action plan

      Book Abstract

      MAIN IDEA

      Instead of being a fringe interest, the environment has now moved to center stage in terms of developing and executing a solid, sustainable business strategy. If you plan on prospering over the long-term, it’s now time to integrate environmentally sound thinking into your business strategy and business model – if you have not already done so.

      A large and steadily increasing number of companies in every industry now see environmentalism as an essential element of business strategy in the modern world. They are acting not because they are being forced to by law but because there is actual potential to monetize society’s interest in eco-friendly products and companies. There are a number of ways this can be achieved in practice but the essential fact is if you ignore eco-advantage as a potential revenue stream, you in effect hand your competitors a competitive advantage they can use.

      In short, you can and should build a profitable and stronger business by helping to create a healthier planet in any way you can. Fold environmental thinking into your business strategy.

      "Why are the world’s biggest, toughest, most profit-seeking companies talking about the environment now? Simply put, because they have to. The forces coming to bear on companies are real and growing. Almost without exception, industry groups are facing an unavoidable array of environmentally

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