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    Domain 360: The Fundamentals of Buying & Selling Domain Names
    Domain 360: The Fundamentals of Buying & Selling Domain Names
    Domain 360: The Fundamentals of Buying & Selling Domain Names
    Ebook147 pages3 hours

    Domain 360: The Fundamentals of Buying & Selling Domain Names

    By Peter Prestipino

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    About this ebook



    Domains 360 provides a road map for success, offering not just an explanation of why domain names are so important to the digital ecosystem or how anyone can profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control. The domain name space is an exciting one – full of potential and opportunity, and Domains 360 provides the insights necessary to accelerate success when it comes to buying and selling domain names for profit.


    Whether you are an experienced domainer or just starting out, Domains 360 will take you to the next level by guiding you through the fundamentals of domain name success.




    What’s Inside Domains 360?
    Inside readers will discover...
    + A Brief History of Domains
    + Details on the Technical Landscape
    + Guidance on Mastering Domain Management
    + Tips for Establishing Domain Portfolios
    + Insights on Buying & Selling Direct
    + and much more!
    LanguageEnglish
    PublisherPublishdrive
    Release dateFeb 15, 2016
    ISBN9781310701115
    Domain 360: The Fundamentals of Buying & Selling Domain Names

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      Book preview

      Domain 360 - Peter Prestipino

      :

      Published by

      Website Services, Inc.

      999 E. Touhy Ave., Suite 590

      Des Plaines, IL 60018

      www.websiteservices.com

      Copyright © 2015 by Website Services Inc., Des Plaines, Illinois

      No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee.

      LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that if professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising here from. The fact that an organization or Website is referred to in this work as a citation and/or potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

      For general information on our other products and services or to obtain technical support, please contact our Customer Care Department within the U.S. at (800) 817-1518, or outside the U.S at (773) 628-2779.

      Preface to Domain Name 360

      Today, every business needs a domain name; from the startup to the mega-company – and every individual and enterprise in between. That’s just one of the reasons this book was written – there is incredible demand, but there is also a genuine need.

      The issue most business professionals and brands have related to the acquisition, management and sale of domain names, is that they simply don’t know enough. Every day at Website Magazine (which is fortunate to occupy a unique vantage point at the intersection of technology, business and marketing) domain names enter our view which would force any serious Web professional to scratch their virtual head, wondering what, exactly, was the reasoning behind a specific domain name choice and purchase.

      Fortunately, those participating in the domain name space (the many individuals I’ve encountered as this book was written over the past few years) are incredibly supportive, insightful and knowledgeable, providing a great deal of guidance and useful information to help everyone (myself included) make the most of this key aspect of the digital experience.

      By reading Domains 360 from Website Magazine, I hope you’ll become as excited about the opportunity in domain names as are those you will learn from in this book, and as hopeful as I am about the future of this amazing industry as well.

      : Table of Contents :

      Preface

      Introduction to Domains 360

      1 - A Brief History of Domains

      2 - Exploring the Technical Landscape

      3 - Digging into Domain Name Levels

      4 - Selecting Domain Name Registrars

      5 - Mastering Domain Name Management

      6 - Getting Into the Domainer Mindset

      7 - The Domain Name Lifecycle in Focus

      8 - What to Look For In Domain Name Investments

      9 - Establishing a Domain Name Portfolio

      10 - Practical Approaches to Under-Used Domains

      11 - Where to Buy & Sell Domain Names

      12 - Determining the Value of Domain Names

      13 - Developing Domain Names & Websites for Resell

      14 - Checklist for the Optimal Domain Name

      15 - Buying & Selling Domain Names Direct

      16 - The Day to Day of Domaining

      17 - Flipping Domains for a Quick Profit

      18 - Measuring Success with Domains & Domaining

      19 - A Final Word on Buying & Selling Domain Names

      + Domain Names 360 Glossary

      + Domain Names 360 Resources

      : INTRODUCTION :

      Domain Names 360

      Millions and millions of domain names have been registered since the inception of the commercial Internet.

      The official number of active domains (versus inactive), of course, changes every day with new registrations being initiated and expiring domain names falling out of digital view. In general, however, that data point (the total number of actively registered domains) has remained relatively steady over the past few years, but it is not exactly trending upwards. And why, exactly, is that? Well, that’s why you’re reading Domains 360.

      The market for domain names is undoubtedly massive (everyone seems to have at least one domain name), and by all accounts, is unlikely to slow or disappear as some have suggested in the years to come. Today, over 288 million domain names are registered (Verisign, Q4 2014).

      Even with the soaring popularity of mobile applications and social networks (which are demanding increasingly greater attention from consumers and the brands that pursue them), domain names play a prominent and vital role in the digital and even non-digital experience today. Without question, domain names will remain that way if not grow dramatically in the years to come. And why is that? In essence, because domain names are the means by which consumers discover and understand what a brand (or product) is and, more importantly, what it means to them personally. In many ways, domain names are the heart and soul of the Internet.

      As you might expect, where there is current demand and potential there will be those who see an opportunity to profit from the continued growth and its future development. The reason you’re reading this book (either in e-book, print or Web form) is because you also see the value that domain names bring to ideas, brands, enterprises, and people in the predominantly digital environment of today. The result of this interest (an interest which has been present since the first domains were registered more than 20 years ago) is that an incredibly exciting industry has emerged surrounding the buying and selling (as well as management) of domain names. There are rules and regulations to know, however, and tricks and techniques (i.e. best practices) that Internet professionals (novice and expert alike) must not only employ, but master, in order to ensure their success in the immediate present as well as the far distant future. Let’s get started before we all fall behind the virtual curve.

      A Roadmap to Success with Domains

      As an existing or aspiring Internet businessperson (at Website Magazine the phrase that is used with some regularity is ‘Net professional), the importance of domain names to an underlying business success cannot be overstated. Domain names can be used to convey the value, quality and intricacies of a brand, to develop steady and often impressive streams of residual income, and (in many ways the primary focus of this book) to use as a vehicle for investment – a genuine asset of the highest digital order. If that last part escaped you, Domains 360 will help you learn how to profit from the acquisition, ownership, management and eventual sale of domain names and the brands that are built in conjunction with them. It’s a tall order, but that is what the industry needs and that’s our aim.

      Domains 360 provides a roadmap for success, providing not just an explanation of why domain names are important to the digital ecosystem or how to profit from an investment in them, but also incredibly practical guidance on how to choose them and powerful insights on ways in which you can make the most of domain name assets while they are under your control – and the best part is that it comes from Website Magazine’s community of ‘Net professionals (people just like you) that have gone through the same experiences. And to get you off on the right foot, Domains 360 also highlights some of the most exciting domain name related companies in operation on the Web today (placed throughout the actual book, in a special resource appendix at the back, and bundled in a special section available online which provides details on each company and solution) providing information on services related to the day to day of domaining - the purchase, management and sale of these important assets.

      What makes Website Magazine qualified to produce a book on domain names? With over one decade on the Web and nearly 400,000 subscribers to our print publication, we are fortunate to be positioned in a way that enables us to see the good and the bad (as well as the ugly sometimes) related to the domain name choices of our Internet professional readers. We are also privileged to have numerous highly qualified contacts in the domain name industry (as well as many others in the digital space) that can, in essence, help our community understand the incredibly interesting practice of domaining by showing and explaining how the entire ecosystem of the domain name industry works – something that would take years – if not decades – to master on one’s own.

      Without question, the domain name space is an exciting one – full of potential and opportunity. Domains 360 will provide readers with a guide, a roadmap if you will, which can be used to accelerate their success when it comes to buying and selling domain names for profit. While far from a foolproof approach, following the framework provided by Domains 360 will give you the ideas and motivation you need to accelerate success with your domain name investments and initiatives, whether you are just starting out or have decades of digital experience behind you.

      Readers are encouraged to join us at Domains360book.com to continue the conversation, keep learning from your industry peers and share your own experiences in the pursuit of ‘Net success.

      Enjoy Domains 360 from Website Magazine and remember, the next profitable domain name is now within your reach!

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