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    Loveman's: Meet Me Under the Clock
    Loveman's: Meet Me Under the Clock
    Loveman's: Meet Me Under the Clock
    Ebook205 pages2 hours

    Loveman's: Meet Me Under the Clock

    By Tim Hollis

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    In an era when local department stores still thrived, Birmingham shoppers had different stores from which to choose. But when customers sought more than bargain prices, when they demanded unparalleled quality and outright luxury, they chose Loveman's. The first store opened in Birmingham in 1887, and the chain eventually grew to include locations in Huntsville and Montgomery, embracing those from throughout the state who valued an upscale shopping experience. Weathering the Great Depression, a devastating fire that destroyed the original location in 1934 and historic civil rights protests in the early 1960s, Loveman's proved to be an enduring name through many eras of change until finally closing its doors in 1980. Now, Birmingham historian Tim Hollis chronicles the sterling history of this celebrated store's commitment to excellence.
    LanguageEnglish
    PublisherThe History Press
    Release dateJul 31, 2012
    ISBN9781614236122
    Loveman's: Meet Me Under the Clock
    Author

    Tim Hollis

    Tim Hollis has been a pop culture historian literally all his life. He likes to tell how, when he was nine years old, he was writing letters to companies and trying to preserve the memories of things from when he was three years old. This unhealthy obsession with living in the past has resulted in seventeen books, ranging in subjects from southern tourism nostalgia to Birmingham history to children's television and children's records, among other topics. He also owns a museum of toys, advertising, holiday memorabilia and other baby boomer relics that he opens by appointment. Having lived in Birmingham his entire life, he supplies the nostalgic materials for the popular www.BirminghamRewound.com website and somehow finds time to contribute the monthly "Timepiece"? column for Birmingham magazine.

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      Book preview

      Loveman's - Tim Hollis

      Chapter 1

      THE MAN CALLED LOVEMAN

      For almost a century, from 1887 to 1980, one of Birmingham’s most renowned and respected retailers was Loveman’s. Now, when it comes to the history of this venerable institution, reasons directly related to the passage of time obviously dictate that the second fifty years of that impressive business life are much easier to document than the first fifty. With that thought in mind, let us begin by delving into some dusty records and crumbling newspapers and see just how much we can learn.

      This much is certain: Loveman’s was founded by an immigrant named Adolph Bernard Loveman, usually referred to simply as A.B. Inasmuch as the details of his early life go back approximately 160 years, it is understandable that no living person can claim to have firsthand knowledge of the subject. However, thanks to some impressive genealogical research by family historian Scott Seligman, at least we have some idea as to how A.B. Loveman came to the United States.

      First, we must address the subject of A.B.’s last name. According to Seligman, the original family name was Liebman. Just where the family originated seems difficult to ascertain because national borders have changed so much since those days, but Seligman writes:

      Jewish settlement in Slovakia dates to the 11th century, but the earliest surviving records of a Liebman family in the Zemplen region—traditionally part of Hungary but today split between northern Hungary and eastern Slovakia—date only to the 19th century. Birth records can be found from as far back as 1840, and the 1869 Austro-Hungarian census, which survives for the Zemplen region, is a particularly rich source. It enumerates several Liebman families living in and around the town of Zamutov at the time.

      This handsome portrait of A.B. Loveman was one of the most often-reproduced images of the founder of the store bearing his name, but its exact year of origin is unknown. Robert Roden collection.

      Yes, Adolph Bernard Liebman was one of those. Born in 1844, he is said to have spent the first twenty-one years of his life as a farmer and shepherd in that rural Hungarian countryside. The years immediately following the American Civil War saw, for some reason, a mass exodus of Liebmans from Europe to the United States, and A.B. also made his way across the big pond. Seligman’s research shows that this branch of the family, which Americanized the spelling of the name from Liebman to Loveman, passed through Michigan and Ohio before penetrating deep into the defeated former Confederate States.

      It was apparently in 1865 that A.B. Loveman arrived on American shores, but there is no real story to explain how he made the transition from being a farmer in Europe to becoming a door-to-door peddler in the South. Perhaps the correct answer is the simplest one: it was one of the relatively few jobs available for Jewish immigrants in those days. Whatever the circumstances, A.B. is said to have spent some time in Pulaski, Tennessee, before venturing into Alabama and settling in Greensboro, south of Tuscaloosa. (You may ask why he did not instead head for a more urban location such as Birmingham. Simple: Birmingham did not yet exist in 1870, the year A.B. set up shop in Greensboro.)

      In 1984, Greensboro native Lucia May set down some of the recollections she remembered hearing from the old-timers when she was growing up there:

      Many years ago, a Jewish foot-peddler trudged into town at intervals. The households where he displayed his wares welcomed him heartily and sometimes served refreshments. Someone would give him lodging for the night, free of charge. He never forgot Greensboro and its people. Finally, he founded a store in Birmingham that eventually became the city’s largest and finest department store. In later years, his son, who became president of the company, loved to give a job to anyone who came from Greensboro.

      Another momentous event that took place for A.B. in 1870 was his marriage to the former Minnie Weil. This and beginning what was to become a successful Greensboro dry goods store would have been enough to occupy just about anyone, but within a few years, the abovementioned son had joined the family. Now this is where the waters get murky again. Although Joseph Loveman was never known to the public as anything other than A.B.’s biological son, Joseph was actually born Joseph Weil and was the son of Minnie’s sister. Under circumstances known only to the family, Joseph was legally adopted by his uncle A.B., took the Loveman surname and, in the future, would perhaps have more influence over the store bearing that name than even the founder.

      The Greensboro years of Loveman’s are difficult to document with any certainty, although local historians can still point out the location of the long-demolished family home and the corner where the original store stood. Unfortunately, that particular block in downtown Greensboro burned to the ground in 1902, so like those who knew A.B. personally, there is no person alive who can be said to have seen the original building except in faded photographs. After the block was rebuilt the following year, the store on the corner occupied by the original Loveman’s went through many different occupants. In one of those odd twists of fate, it eventually ended up as an outlet of Birmingham-based dime store chain V.J. Elmore, whose signage still exists on the aged structure.

      For many years, this photo was purported to be A.B. Loveman’s first store in Birmingham. Subsequent research, however, has proven that it is actually his Greensboro store, which operated from 1870 to 1887. Del Chambordon collection.

      The story becomes only slightly more documented beginning in 1887. After seventeen successful years in Greensboro, the Loveman family pulled up stakes and moved to Birmingham, which at that time was only sixteen years old. A.B. left his Greensboro store in the capable hands of one of his wife’s family members, Dave Weil, under whose control it flourished for many more years. Again, there seems to be nothing to indicate just why this action was taken, but by 1887, Birmingham was getting out of some of its earliest growing pains, and it is likely that A.B. Loveman saw it as a market just waiting to be tapped into.

      Tradition holds that the first A.B. Loveman Dry Goods Emporium opened at 1915 Second Avenue North in early May 1887. (That site, for those old enough to remember it, later became the location for the Strand Theater, one of Birmingham’s early, lavish silent movie houses.) Within a month of opening the store, Loveman had taken on a partner. This was Moses V. Joseph, and pretty much all we know about his pre-Loveman’s career is what was published in his obituary:

      An Alabamian all the way through, Mr. Joseph was born in Greensboro in 1859, the son of J. and Rachael Terquem Joseph. He moved at an early age with his parents to Mobile, where he attended the old Barton Academy. His father, like most of the Southern men who fought for the Confederacy, had to begin life anew after the war, and Mr. Joseph did not have the opportunity of completing his education. At 13 years of age he started out to make a living for himself.

      He left Mobile and went to Demopolis, where he became a clerk in his brother-in-law’s mercantile store. The ruling desire of his boyhood was to become a merchant like his father before him, and establish a business that would be among the leading firms of the South. From Demopolis, Mr. Joseph went to Selma and became employed by the old established firm of Obendorf and Ulman, and worked up from cash boy to general manager of the firm.

      The article goes on to state that Moses Joseph and A.B. Loveman had developed a warm personal friendship, and once the new Loveman store in Birmingham was established, A.B. sent for Moses to come join him. We can only assume that they got to know each other during Joseph’s time in Demopolis and Selma, and Joseph having family roots in Greensboro only added to their association with each other.

      Only weeks after setting up shop in Birmingham, Loveman took on a partner in the person of Moses V. Joseph. Birmingham Public Library Archives Portrait collection.

      Under normal circumstances, we would be able to more accurately document when all of this took place by consulting the issues of the Birmingham newspapers preserved on microfilm. However, there is a glitch: for newspapers to be microfilmed, they had to survive in the first place, and the vast majority of them from the 1880s did not. The earliest surviving Loveman’s ad is from July 21, 1887, and it confirms that the store’s name had already become Loveman & Joseph by that early date.

      What happened next is perhaps even more of a mystery than how Loveman and Joseph came to be associated with each other. Somehow or other, in either January or February 1889, they took on a third partner in the store, Emil Loeb. The official company name then became Loveman, Joseph & Loeb, which it would remain until the 1950s. Very, very little is known about Emil Loeb except that he was born in Germany in 1864 and immigrated to the United States in 1881 at the age of seventeen. It also seems that he spent very little time in Birmingham, remaining primarily a New Yorker. Just how or why Loveman and Joseph agreed to such a comparatively young (and largely absentee) partner may never be known, but Loeb must have had some quality they could discern.

      This is the earliest existing ad for the newly established Birmingham firm of Loveman &Joseph, from July 1887. Author’s collection.

      Whatever the case, apparently the team of Loveman, Joseph & Loeb had all the right chemistry because by 1891 the store had outgrown the Second Avenue site. For a reported sum of $41,000, the company purchased a lot fronting on Nineteenth Street, about halfway between Second and Third Avenues. On the south, it was adjoined by the Florence Hotel and on the north by a brick structure known as the Elyton Block. The four-story building that was erected on this site was indeed a sight to see in nineteenth-century Birmingham, and upon its grand opening on September 3, an anonymous newspaper writer fairly grasped for superlatives to describe it:

      In 1891, Loveman, Joseph & Loeb moved into its new home, an ornate four-story structure fronting on Nineteenth Street. Author’s collection.

      One enters a touring arch and finds himself in a vestibule inlaid with mosaics of colored marble. In front, the firm name stands out in bold-lettered relief, and within the crescent made by the triad, a brilliant star shoots forth rays telling of past success and presaging future prosperity. The doors are heavy grained oak, solid and massive.

      Inside one sees long rows

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