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    Not Invented Here: Cross-Industry Innovation
    Not Invented Here: Cross-Industry Innovation
    Not Invented Here: Cross-Industry Innovation
    Ebook208 pages1 hour

    Not Invented Here: Cross-Industry Innovation

    By Ramon Vullings and Marc Heleven

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    NOT INVENTED HERE: cross-industry innovation

    Where can a hospital apply principles from the airline sector?
    How can a car manufacturer use tools from the video game industry?
    What can an event organiser learn from the railways?

    Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

    Not invented here refers to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context. The potential of ideas and approaches from other areas is tremendous, still only very few organisations apply cross-industry innovation strategies in any kind of structured way. The book 'Not Invented Here' provides you with cross-industry innovation strategies and tools to increase your 'match sensitivity’ (the ability to make more effective connections) and see the opportunities available to you. With the chapters 'The art of questioning, Someone else has solved your problem, Inspiring industries & smart sectors, Your business challenges' and many more this book opens up interesting new perspectives and is a significant source of major innovative steps.

    This inspirational, illustrated business book presents strategies & tools for cross-industry innovation. It emerged from hundreds of conversations with business leaders and innovators and is packed with ideas, approaches, and cases that you can apply in your own industry. The authors -Ramon Vullings & Marc Heleven- would like to invite you to this quest called cross–industry innovation, learning from other sectors, not just to think outside the box — but even more importantly — to think outside of your industry. Ramon & Marc hope to inspire and enable you by developing your match sensitivity to make even better connections.

    The authors:
    Ramon Vullings is a cross-industry expert, international keynote speaker, world traveller, business author on applied creativity & innovation, enthusiastic Master of Interaction, workshop & training facilitator and ideaDJ.
    Marc Heleven is a cross-industry expert, professional web searcher for innovation inspiration, business author, SlideShare Keynote Author, workshop & training facilitator and ideaDJ.
    LanguageEnglish
    PublisherBookBaby
    Release dateFeb 23, 2015
    ISBN9781483549828
    Not Invented Here: Cross-Industry Innovation

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      Book preview

      Not Invented Here - Ramon Vullings

      Marc

      Lessons from other sectors

      What can a hospital learn from a hotel?

      What can a car manufacturer learn from the video game industry?

      What can a chemical company learn from a festival organiser?

      Organisations need more radical and game-changing innovation to be able to meet the challenges they will be facing.

      Today, innovation is seen as one of the main driving forces for growth, development and profitability. The problem is that—in many cases—innovation is an extrapolation of the current situation. Incremental improvement is necessary and beneficial, yet it is not enough to gain a real competitive advantage or to find game-changing ways of working.

      As most industries are quite mature, it is hard to generate major innovations as most products, services and business models have largely been shaped by the mindset of their respective industries. Best practice thinking in management has optimised (economic) sector operations, so radical innovation—we call them next practices—will most likely come from other sectors.

      Cross-industry innovation is a clever way to jump-start your innovation efforts by drawing analogies and transferring approaches between contexts, beyond the borders of your own industry, sector, area or domain.

      These analogies can be drawn at various levels, from products to services, to processes, to strategies, to business models, to culture and leadership. The key is to develop your ability to make more effective connections—i.e. your match sensitivity—and see the opportunities available.

      Cross-industry innovation is like a springboard for innovation.

      So go ahead—dive in!

      Cross-industry innovation in action

      Let’s take a look at some examples, starting with material products (automotive, sports and utilities products), followed by an example related to a service (alternative use for phone booths) and finally an example concerning an experience (MRI scanner in a hospital).

      BMW’s iDrive system

      BMW’s iDrive system was inspired by the video game industry. The iDrive system is a solution to operate the relatively complex navigation in a simple way — while being able to keep your eyes on the road.

      Nike Shox

      Nike Shox shoes were adapted from Formula One racing shock absorbers. The unique feature of this approach is that — in addition to shock absorption — they actually spring back. Hence providing extra power, according to Nike.

      WORX TWIST & GO

      The WORX QBIT Twist & Go automatic screwdriver was inspired by the design of a revolver. Never lose your screw bits again. It actually gives the device a pretty sleek appearance.

      Red London phone boxes on Tottenham Court Road are converted into free solar-powered mobile phone charging points.

      Don’t be afraid of an MRI

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