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    Word Of Mouth Advertising Network (W.O.M.A.N)
    Word Of Mouth Advertising Network (W.O.M.A.N)
    Word Of Mouth Advertising Network (W.O.M.A.N)
    Ebook40 pages44 minutes

    Word Of Mouth Advertising Network (W.O.M.A.N)

    By Will Anthony, Jr

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    About this ebook

    The catch in the word of mouth advertising is “don't promise it in your advertisements.” Well, it is tempting to promise the thing that you are counting on to trigger your word-of-mouth advertising. Placing these promises in your ads will only eliminate the joy of your net-worker-customers becoming your advocates and ambassadors. There will be no point for your would be net-worker-customer to repeat what you have already said in the ads. You must let your net-worker-customers to deliver the good news of their experience. By placing promises in your adverts, you rob the ambassador the flavor of own glory in the sun. The ambassador will not have the exhilarating joy of saying to the new customer, “did not I tell it was good!” The word of mouth game has been upped. Today, the technology for managing customer service has become fairly sophisticated. Many companies have established databases that tell them how much a customer has purchased and at what frequency, which they may enhance with detailed demographic profiles. The next phase is to apply statistical models which help to predict not only when each customer is likely to make a future purchase but also what they are likely to buy. It is interesting to know that managers can use these data to estimate a potential lifetime value for every customer and to determine whether, when, and how to contact each one to maximize the chances of realizing their value.

    LanguageEnglish
    PublisherWill Anthony, Jr
    Release dateAug 14, 2014
    ISBN9781310975431
    Word Of Mouth Advertising Network (W.O.M.A.N)
    Author

    Will Anthony, Jr

    Will Anthony Jr. is currently the Chairman of the Uasin Gishu County Land Control Board which caters for over one million people. Before this stint, he worked in other capacities with the National government. He has also been lecturer in three religious institutions, a service to the youth to gather knowledge from the aging population. In his life time, Will Anthony Jr. says he has met a lot of people and can unflinchingly say that he loved most of them. Why most of them? Well, it is a tall order to love everyone you meet! Will Anthony Jr. has written several e-books touching on diverse subjects that relate to society. The books extensively cover human social and economic practices and this is so because expertise in one field in Africa can become a drudgery according to his practical view. His perception is that if you were born in Africa and the continent is your aboriginal home, you are likely to have English as your second language (ESL). Sometimes it could even be a third language. For him, he had to learn his mother tongue then learn both English and Swahili simultaneously. He went to his pre-primary bare foot, later he joined the local primary school 5 Km away and had to trek barefoot again not because his parents could not buy him shoes but because cobblers were a rare find. That journey was a daily toil of 10 Km, 5 days in a week or ~270 days yearly for 7 years. With a smirk he says that when you achieve a PhD in Africa, then You have done Plenty of hard Digging (PhD) or you have a Permanent head Damage (PhD) and you might end up in a ditch because your IQ cannot contain the booze like the local fellas! "Why did the English colonize Africa?" To keep the African languages in Czech (check), and he says that one must forgive this pun. But besides the pun, English has broken both social and economic barriers of the once "dark continent" whose forefathers slaved the white farms and firms to lace the pockets of their Lords. A PhD holder in Africa will still practice other 'trades' though they maybe 'very' learned because poverty is shameless, one has to draw bounds through plenty of smart work or else, it will be a shame to steal so as to maintain class. He published a book in 1992, but the publisher coned him , he took her to court and the case aged in judicial corridors for 12 years. He then made a decision to abandon the matter and to forget about writing books. However, Self publishing made him to change that decision. More than anything, He salutes Smashwords Inc. for the platform. In retrospect, He recalls a Dr. Alfred Sam, a friend of his from North America who was also a dean of studies in a local university, exposing his white ass in the university's auditorium to catch attention. The noise ceased as students and lecturers turned to look at the grown-up man on the podium doing the abominable. Well, the good Dr. in anthropology then simply pulled up his trousers buckled the belt and said, "Thank You, now I have your attention..." For the sake of simplicity, without much display of academia, Will Anthony Jr. is a writer in the global village market . For this, he Salutes all his readers and all lovers of written work. In a word of caution, he says that men and women alike must bear. In reference, there is an Ibo saying that every market place has it's mad people who will attempt to mar the business of the seemingly sane people. On the other hand, the English say everyone is mad, it's only the degree madness that is at variance. Salutes most profoundly!

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      Book preview

      Word Of Mouth Advertising Network (W.O.M.A.N) - Will Anthony, Jr

      WORD OF MOUTH

      ADVERTISING NETWORK

      (W.O.M.A.N)

      Will Anthony Jr.

      Copyright 2014 Will Anthony Jr.

      This is a Smashwords edition 2014

      LICENSE

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopy, recording or otherwise, without written permission of the copy right owner. Nor can it be circulated in any form of binding or cover other that which it is published and without similar condition being imposed on subsequent purchaser.

      ISBN: 9881310975431

      Title: Word of Mouth Advertising Network (W.O.M.A.N)

      PUBLISHER: Smashwords, Inc.

      Table Of Contents

      INTRODUCTION

      TIPS FOR GENERATING WORD OF MOUTH ADVERTS

      TWO MAIN REASONS WHY W.O.M.A.N IS EFFECTIVE

      MAKING YOURSELF PART OF THE CONVERSATION

      W.O.M.A.N AS EFFECTIVE FORM OF ADVERTISING

      SETTING W.O.M.A.N GOALS

      THE MAJOR PROBLEM IN W.O.M.A.N

      W.O.M.A.N AND THE NETWORKER

      ADVERTISING SYSTEMS

      GET PEOPLE TO CARE

      SELL THE MISSION, NOT THE PRODUCT

      DRIP-CAMPAIGNS:

      CARING ABOUT MOUTH ADVERTISING

      WHAT ARE THE THREE E’s?

      CONCLUSSION

      ABOUT AUTHOR

      OTHER BOOKS BY THE AUTHOR

      INTRODUCTION

      I wrote this book, not because I'm an expert at Word Of Mouth Advertising Networking (WOMAN), but because the company I was once associated with was at it always drumming it into the heads of its Network Marketers of the importance of understanding the W.O.M.A.N concept.

      Word of Mouth Advertising Networking (WOMAN) might be taken as the original advertisement media platform. You can recall famous TV commercials that showed a woman who told a friend about the product and how in the next round they had a network of four people which kept increasing exponentially into a tantalizing market crowd. Perhaps the use of the abbreviation (woman) says about how much women talk to each other about what they did, their families, their friends, their clothes, their hair, etc. The term WOMAN will always remain powerful. There is no muscle in it, just soft, strong and permeating.

      Word of mouth advertising is vital for almost every business on earth; as each happy customer enjoys the benefits of your business they can further drive dozens of new customers your way. Word of mouth advertising is one of the most plausible forms of advertising because an advertiser puts their repute on the line for every product or service they recommend and often times, in most cases have nothing to gain but the appreciation of those who are listening.

      We all need profitable enterprises; this can only be achieved through marketing ideas that we could scale by demonstrating our prowess in ingenuity.

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