MacLife

Apple’s best buys

mac393.cove_328.png
mac412.core_327.jpg
mac412.core_331.png
mac411.core_333.png
mac400.feat_326.png
mac412.core_330.jpg
mac412.core_329.png
Image rights: Apple Inc.
mac412.core_332.jpg
Image rights: Apple Inc.

What do Siri, Face ID and Maps have in common? Other than being part and parcel of Apple’s offering, these core components of the Apple ecosystem have directly benefited from acquisitions. The same is true of Apple silicon, Apple Music and even macOS. Now Pixelmator is set to join the fold, showing yet again that when Apple doesn’t have the expertise in–house, it will swoop on those who do possess the skills.

Apple has made hundreds of acquisitions over the years. You only need to look at Wikipedia to see a list of 130 companies, yet that only scratches the surface. Although there have been some big–name purchases such as Beats Music and Beats Electronics (acquired for a cool $3 billion), Apple has snapped up many smaller, far less well–known companies, most of which have not been identified. And without those acquisitions, Apple would be a very different beast today.

When Apple seeks to acquire a company, it focuses

You’re reading a preview, subscribe to read more.

More from MacLife

MacLife3 min read
> THE SHIFT
ARTIFICIAL INTELLIGENCE (AI) is everywhere. Every consumer tech product being released today uses the buzzword in some form or another in its marketing, as companies race to show their prowess in the field. Whether it’s Google with Google Gemini in t
MacLife3 min read
Apply Different Styles
FOLLOWING THE RELEASE of the iPhone 16 range, you can now apply a new generation of Photographic Styles to photos on iPhone and Mac. In effect, Photographic Styles are in–camera filters that change the colors and tones of a photo to flatter different
MacLife14 min read
Amazing projects for Your Mac, IPhone, & IPad
REMEMBER THAT NOW–INFAMOUS Apple advert, showing an entire creative studio suite being crushed and replaced by an iPad? It proved controversial among content creators, but its underlying message was clear; your iPad — and other Apple gear — can do an

Related Books & Audiobooks