HELLO! Fashion Monthly

CULT FOLLOWING

Cult Gaia founder Jasmin’s aim is to “create something that’s very unique”

With an ethos of always making a statement, design features include details such as three-dimensional satin flowers

The Gabriela backless top, with its moulded leather flower, is an example of the company’s aim to produce true objets d’art

Like all great artists and celebrated creatives, Jasmin Larian Hekmat’s path to forging her now cult-status fashion label, Cult Gaia, wasn’t exactly linear.

“I actually started out with hair accessories whilst also working on a couture line that I called Gaia Osto,” she tells me.

“I was making flower crowns and headpieces for my friends’ birthdays and special events but it was more like a side hobby that was just a bit of fun. One night my friends asked why I was working so hard on making clothes when everyone

You’re reading a preview, subscribe to read more.

More from HELLO Fashion Monthly

HELLO Fashion Monthly1 min read
Comfort Zone
STYLISH INTERIORS, MODERN CULTURE, INSPIRATIONAL IDEAS AND CHIC ESCAPES■
HELLO Fashion Monthly6 min read
She's a Gem
A side from starring in Guy Ritchie’s widely-acclaimed Netflix series The Gentlemen, Ruby Sear has an extensive inventory of creative accolades up her sleeve. From being both a painter and model to founding a vintage-inspired fashion brand, plus bein
HELLO Fashion Monthly1 min read
Mocha FUSION
Refreshing your home to give it a new lease of life doesn’t need to be a bank-breaking affair. Soft furnishings or home accessories can update spaces with effortless ease. Cushion, £25, Marks & Spencer Mocha Mousse is, “Underpinned by our desire for

Related