PORSCHE INTRODUCES MONOTONE BADGING FOR ITS NEW TURBO CARS
For almost fifty years, Turbo-badged cars have enjoyed an exalted position at Porsche. They stand for high performance and represent the epitome of every model series. Of course, this is only true if you forget about the existence of Turbo S models. And the manufacturer’s GT products. Porsche isn’t one to let fact get in the way of a good story, so let’s play along and assume things are as they were in the late 1970s and early 1980s, when a Turbo badge meant the car you were driving sat at the very top of the brand’s model hierarchy. Unlike today, it also meant your Porsche carried a turbocharger.
To give new Turbo models greater prominence in a crowded car park, fresh exterior badging has been developed and will be rolled out across all new Turbo models with immediate effect. The modernised crest is dominated by a ‘colour’ Porsche describes as Turbonite, which replaces the gold, red and black seen on Porsche crests up until this point in time. Confusingly, the manufacturer’s marketing department, which is causing eyebrows to raise with a string of somewhat bizarre press releases and questionable celebrity tie-ins intended to help shift Taycans at a time dealers are complaining of overproduction and stock not