As the largest telecommunications company in New Zealand, Spark had a lot to lose from competitors battling to grow its market share.
Unlike other businesses that use data insights solely for their benefit, Spark flipped this dynamic and used data insights to deliver a better customer experience. The goal was to empower customers with their own data insights, checking their plan inclusions and value-added services to ensure they suit their needs. This personalised approach aimed to build trust in the brand and lay the foundations for long-lasting customer relationships.