where AI is almost a natural fit for building competitive edge, it is IT-enabled services (ITeS). “Some of the popular use cases of AI in IT/ITeS industry are creating safer and better information systems to deal with the huge volumes of data, enhancing customer experience by predicting market trends and customer behaviour, enabling process automation and efficiency analysis, simplifying IT operations management, managing huge complex data with MLOps, and more,” says Prashanth Kaddi, Partner at Deloitte India. “Exploring these