I recently received an invitation to attend a ‘Leading with Purpose’ workshop; a series of seminars designed to “move beyond managing only for economic growth, to find new ways of being purpose-led across a wide range of environmental, social and governance priorities”.
It seems ‘purpose’, be it organisational purpose or brand purpose, is here to stay. This is despite some vehement and influential detractors. Byron Sharp for one has been predicting that ‘purpose’ could be the death of marketing, while Mark Ritson calls for calm