Rotman Management

Q & A

You have been called a trailblazer in the emerging field of ‘precision medicine’. How do you define that term?

Precision medicine is becoming more commonplace and better defined. It’s a scientific approach to creating a personalized health action plan to treat — and more importantly, prevent — disease. We collect all the data about a person’s genetics, biomarkers and lifestyle so we are better able predict and design the best strategy for achieving their health and wellness goals.

For example, with cancer treatment in the traditional system, a tumor is discovered, studied and the appropriate chemotherapy is assigned. Then various markers are checked over time to see how the patient is progressing. It’s all very precise and science-based. I’m asking, Why don’t we apply this same precise, science-based approach to prevention and early-onset screening?

I always use the example of vitamin D. Many people are genetically predisposed not to produce enough of it, and before you know it, many are diagnosed with osteoporosis. In the traditional approach, you would only measure vitamin D levels once you discovered someone had low bone mass. But it’s late by then! Similarly, metabolic syndrome is a precursor for prediabetes and diabetes, and there are

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