Sweet Like CHOCOLATE
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For as long as mankind has had the ability to bang things with rudimentary tools and communicate with a system of advanced grunts, the species has relished the idea of being told that something shouldn’t be done. It’s a primal thing: tell a child that they’re not allowed to touch that cake, or that they shouldn’t swing the wonky fence panel aside to see what’s beyond the end of the garden, and what do they do?
You’ve got it. The mischief is ingrained, it’s just human nature. And even more powerful than the received wisdom that something shouldn’t be done is the notion that it can’t be done. We, as a species, love to be set a challenge. ‘That sofa won’t fit in the back of your car,’ a bystander may tell you – so you’ll spend all afternoon trying. Can’t? Can’t doesn’t exist.
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