VeganLife meets…
If you’ve been vegan for a while, it is highly likely that you have heard of animal rights and go-vegan charity Viva!. Since its origins, the organisation has run numerous campaigns to increase awareness of and stop the corruption, exploitation, abuse and environmental destruction that takes place within and because of the animal agricultural industries. Following the launch of their first TV advert, we chat to founder and director of Viva!, Juliet Gellatley to understand more about why veganism is paramount to the future of Earth.
Hi, Juliet! Please, tell us more about your background and journey to veganism. How did it start?
When I was in my early teens, I discovered the horrors of factory farming. I wangled my way on to a ‘mega’ pig farm and witnessed the sheer scale of animal suffering — rows of pigs confined to cages, gnawing on their metal prisons. At the end of a row of sow stalls, there was