Home Business Magazine

DEAR HOME BUSINESS

Brand Audit for Your Business

You’re sitting there, trying to figure out why the business you’ve invested blood, sweat, and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused, and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance.

A brand audit is a detailed analysis of how your brand is performing, based on criteria that you set. Want to evaluate how your brand

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