16 FOR FLIPPING A NEW PAGE IN ENTERTAINMENT

emale protagonists are proliferating across big and small screens, in shows such as the forth coming , a 13-episode series for Amazon, and films like thee and . These projects are all courtesy of Reese Witherspoon’s four-year-old media company, Hello Sunshine, which has become a uniquely powerful engine for women’s perspectives in the entertainment world. (Hello Sunshine also produced for HBO and for Apple TV Plus last year.) The company places an emphasis on books: The titles Witherspoon selects for her affiliated book club, which grew to 1.2 million followers in 2019, are often the basis of film or TV projects that the company produces or she appears in herself. For example, Witherspoon and Kerry Washington will star in Hello Sunshine’s adaptation of Celeste Ng’s for Hulu. (Hello Sunshine’s inhouse social team has been able to tantalize fans with live chats and behind-the-scenes footage for months in advance.) Nearly all of Witherspoon’s book-club selections have gone on to become best sellers, which has helped the company forge partnerships with publishing houses—along with a deal with Audible to publish three women’s memoirs as audio exclusives. “I can sit with [someone] who has a story, and whether that’s a feature film or an Instagram post or a podcast, we have a way to bring that story to life,” says CEO Sarah Harden. The company is launching a kids and animation division later this year.