09 FOR GAMIFYING GAMING

very month, over 100 million global active users spend more than 1 billion and , and develop their own. For cofounder and CEO David Baszucki, it’s all about“allowing the content to take center stage.” This past year, the company introduced tools for its 2 million–plus developers, such as a translation feature that lets them publish game titles in multiple languages and an upgrade that allows up to 800 people per server to play simultaneously. Creators, who earned some $100 million in revenue in 2019 (up from $70 million the year before), make money selling virtual goods and other in-game upgrades. “We’re the toolmakers,” Baszucki says. “Our developers are the real creative geniuses.”