A HIVE MIND APPROACH

What does GroupM stand for in New Zealand and what does it look like on the ground?

GroupM has four agencies in New Zealand; Mindshare, MediaCom, Wavemaker and Ikon; each with very unique propositions. While we are the largest and most recognisable media investment group in the world, we have only formally been in New Zealand since 2015. The leadership of each agency work closely with myself and the other GroupM executives to form a unified, collaborative team who work with some of New Zealand’s biggest brands.

This time last year I was appointed chief executive officer for New Zealand, after spending four years in a dual role of GroupM chief operating officer and Wavemaker managing director. This appointment has allowed me to assist the senior team with client relationships and the overall strategic